Becoming A Solution To Your Customers Problems Written by Sue and Chuck DeFiore
Those of us in home based and small businesses are in effect selling our product. So becoming an effective salesperson is very important. Remember, however, that selling is not only thing you do. Don’t forget to use your time wisely. What you want to do to help you move forward is to: Plan and prioritize. If majority of your day is spent with your customers, you will need some down time. You need to have time to look at trends in your business. By this I mean go over your customer records, see where patterns are, what changes you need to make and then set up a plan to implement those changes. If you spend a little time at end of each day going over what transpired during day and set up your plan and schedule for next day, you will be much better prepared for next day and subsequent days. At beginning of each week, take a look at where you want your business to be and make plans on how to get there. If something you are doing isn’t working, make changes. However, then you need to give those changes time to work. If they don’t work, change them again. Most important is that you spend time each week to figure out what your business needs are and what your needs are, till you come up with what works best for you, your business and your customers. As many of our long time readers know, I am a big proponent of To Do lists. Make up a daily to do list, a weekly and a monthly. Remember to consider your goals when making up your To Do list. Where do you want your business to be in five years, ten years? When you ask yourself these questions, you focus on direction you want your business to take and income you want to make. Remember, after you have determined what your goals are, then take your goals and figure out steps you need to take to get to that particular goal. Do this with each of your goals. Since we are concentrating on sales in this article, ask yourself: Do I need a new product? Do I need to look for other ways to sell my products? If I make these changes will I need additional funds? If I need funds should I get a parnter or find an investor? If I increase my business will I need to hire someone? Once you have answered these questions, then take steps you have come up with and put them on your To Do list. It is very important that you have a calendar and that you set deadlines. Your calendar can be paper or electronic. The most important thing is that you use it. Put all your goals, steps needed to get to your goals, and deadlines to meet those steps in your calendar. Remember, if you use your calendar wisely it will help you accomplish what you need to and help you to get things done efficiently and on time. To show you how your calendar can work for you, let’s set up a marketing campaign. First, you want to schedule deadlines for everything that needs to be done before you can even start campaign. First set a deadline of September 4 to re-price all your current products. By 12th of September contact media you will be using for rate information along with their readership information, and what their ad copy requirements are. In our example media would be newspapers and magazines. However, you can also do same for television, billboard, etc. By end of September (the 30th) make up your ad budget for year. You will want to determine how much it will cost you on a monthly basis, so you can have an accurate determination of your monthly expenses. By middle of October (let’s say 15th) set a deadline for your ad copy and any art so that you can meet their deadline. Let’s say in our example it is 1st of month. So that would be November 1st.
| | Does Your Business Need An Attitude Adjustment ?Written by Sue and Chuck DeFiore
First you need to: Change your attitude. I know you feel you have a good reason for feeling bad. However, instead of moaning and groaning about why me, ask yourself how you can turn situation around. It’s better than feeling sorry for yourself, and a lot more productive. You may not have all answers you need immediately. It is important, though, that you are asking questions. Eventually you will ask right questions, and move forward. Second, it is very important that you believe that you have power to change things. The one thing to take from past is experience of success. Like us, many people “have had it and lost it and have had it again”. As we discuss in our book, “Who Makes It Happen We Do”, we lost it for a while, but we got it back. As we state in our book and constantly to our students, “who makes it happen, you do!” You have to believe you can be successful, to be successful! If you haven’t had experience of creating a business success or earning a lot of money; then you need to get a mental picture of a time when you made a wise choice or acted in a certain way. For example, having suggestion you made at work implemented. Getting down to a weight goal you set for yourself. Winning a tournament or championship in a particular sport. Closing your eyes and getting a mental picture of yourself succeeding or a mental picture of yourself in a more positive time is a very popular technique. Third, you need to work harder and smarter. As we have stated before, you are not going to be a millionaire overnight, unless you win lottery; and we all know what your chances of that happening are. The surest way to make money is old fashioned way, working for it. When you’re starting a new business, expect to work harder for months, even several years. If you can, hire someone or buy a piece of equipment that saves you time. If all your time is spent producing product or if you are concentrating only on supply end, you miss big picture. You need to be able to see big picture, to set goals for future, and make decisions, in fact, some very important ones, to keep your business ahead of competition. In order to succeed, you need to be able to focus clearly. This means that you need to take time, away from work environment, so you can think, without all distractions and pressure. So your think time needs to be in a calm and serene environment. If that occurs while in your car, walking, exercising, spa, shower, whatever, go there. Fourth, you need to keep focusing on what you want. Unfortunately for too many individuals all focus is on negatives. They focus more on why they can’t do it, instead of positive, and because of this their business failures become a self fulfilling prophecy.
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