Online Testing Optimization http://hombyz.com by: Michel Richer Simply put, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), running
test campaign, keeping records, and tabulating and comparing
results. The winning variable then becomes
control, or bench mark, which future ones are measured against. Let's look at testing in more detail...
The technical testing involves
following steps:
1) Try to determine with ads works best.
2) Creating
test ad(s).(test one at a time)
3) Keying each ad with a unique tracking code.
4) Take accurate test records.
5) Running
campaign.
6) Tracking and comparing results to determine which test variable is
winner.
7) Keep testing to constantly beat your existing control.
Keying ads and tracking responses online can be done in a variety of ways. For accuracy, be sure to use a unique tracking code for each different test variable and keep accurate records. The tracking method used will vary based on your circumstances and
type of response you want. Tracking Web Page Hits Another important thing to do is to track your web page hits.
You wanna know what page pulls
most hits. Where
people come from. What browser, OS, and screen resolution are important. If your web site display best in 1024x860 and 90% use 800x640 it might look messy.