Become a resource and they'll return!Written by Daryl Clark
One of biggest challenges every person conducting business on world wide web faces, is how to get qualified traffic to return to their web site. Business people are always looking for affordable ways to get repeat traffic. You need to provide a reason for web surfer to come back to your site, otherwise they won't. The best strategy is, to BECOME A RESOURCE for them, then you will get repeat traffic. Here are a few tools you should consider using to bring people back to your site.
1. Have a "What's New" section and update it frequently. If you are selling products or if you have a portal site, people who have been to your site once, need a reason to come back. If you are consistently adding new high quality information or if you offer frequent product promotions, people will come back to your site more often. To learn "What's New".
2. Offer educational information and update it frequently. We increased our repeat site traffic by 300% last July. We began offering first syndicated web cast about Internet Business successes. The show is "Moneyroom". It is a streaming media feed updated 5 times a week. The audio feed has real interviews with Internet business professionals. Mr. Mike Lamb produces shows and updates content for us and other member sites virtually every day. All we had to do was pay a nominal annual fee and now we have new and exciting content added to our site virtually every day of week! To listen to show, visit our home page at http://www.emarketingman.com and click on "Moneyroom" Icon in our menu bar.
3. Create a web links page. Many companies don't realize that one of best ways to get repeat traffic is to have a relevant and comprehensive web links page. You can get new traffic and repeat traffic by offering to swap links with relevant sites. This goes back to idea of "being a resource" for your customers. To view our web links page just click here: http://www.emarketingman.com/weblinks.htm
Content is KingWritten by Damian Bazadona
Time and time again content has proven to be single most important component of successful web sites. Virtually everywhere you surf web, you can locate just about any type of information or content you are seeking. With this thinking in mind, what would make people utilize your web site? Furthermore, what would persuade people to return? The answer to these questions could hold answer to your web sites long-term health.
WebSiteEstates.com (http://www.websiteestates.com), a free on-line marketing resource, is a perfect example of a web site that thrives on delivering content. While I am managing editor of web site and control editorial content, I have proactively been involved in examining how our users interact with our web site and their involvement with our content over time.
What we've learned is quite simple. If your content is good, you will over time acquire web site visitors. To retain those visitors often takes a little bit more. While number of web sites on Internet continues to escalate, value of solid content will only continue to rise. Here are some concepts that may help make your site 'stickiest of them all.'
You may have best content on planet, but if people can't find what they are looking for, it's useless. One idea is to break your content into appropriate subcategories and make sure those subcategories are clearly representative of content behind them. Also, be consistent in placement of content for up-dates on site. You don't want to confuse repeat visitors who become accustomed with navigational structure you have set forth from beginning.