Most of us realize that we can't know everything. Isn't that why you subscribe to source you're reading now?

If answer is "yes", you already know that learning great marketing skills is important to your marketing success. And to people like us, we already know that education and "know how" is what makes us ultimately successful.

Would You Like to See A Few Gems?

I often find virtual "unknowns" with exquisite understanding and insights that sometimes seem light-years ahead of "traditional" sources. They're not always interested in popularity, but results.

And of course, sometimes "big guys" are really as smart as they say they are. (I never pay attention to who wrote article until it becomes a keeper.) May I show you a few gems?

A FEW TOP ARTICLES ON MARKETING:

Why Articles Are Not The Route To High Search Engine Rankings by Priya Shah [01-31-05]

Yes, articles are good for your rankings; but not way you most likely are using them! Find out how to use those articles far more effectively than sprinkling them across web like most people do. http://tinyurl.com/553uc --

How to Dominate Google Adwords from Day 1 by Anik Singal 01-14-05

This is an exquisite strategy which, unless you play poker, doesn't at first feel safe. But read on! Anik has a surprise that'll knock your socks off and leave your competition in dust from "git go". http://tinyurl.com/6m8sn --

3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog by Tinu AbayomiPaul [01-31-05]

For hotels and guesthouses pay-per-click marketing should be seen as an opportunity - not a challenge. Depending on your location, clicks - which you bid for - can often be as low as 10-20 pence per click. Because you only pay for those who click, costs can be tracked and managed efficiently and within budget.

So how does pay-per-click work? You initially choose a keyword or keyword phrase such as 'hotel in yourtown'. Using Overture tool described in 'Who's Looking For Your Hotel' you can find out how many searches in previous month were carried out for that term - say 2000 for example.