Copyright 2005 Ron Hutton
If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt same way until I stopped listening to every "big time" marketer that came along with latest traffic generating trick.
You've got dozens of gurus vying for your attention and every one of them has solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.
Take a deep breath.
Sit back in your chair.
Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.
In part 1 of this article series, we discussed fact that...
There are only 3 ways to get traffic to your website: 1) Buy it. 2) Borrow it. 3) Steal it.
Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".
We also talked about "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.
It's a myth.
It doesn't exist.
There is no such thing as free website traffic.
We'll resume our discussion where we left off...
I'll spare you all of details regarding conversion ratios, etc. since we've already covered that in part 1 of this series.
Ezine advertising is very much a viable way to pay for traffic, but don't use it until you've formulated a profitable ad in PPC search engines. It's important that you know you have a winning ad before spending money on ezine advertising. Use something that's proven to get results.