As some of you know, I spent many years buying and selling both on and offline and several of my products are based upon my own experience in this area. I know that vast majority of my customers and subscribers have an interest in trading whether it be on eBay or at local market but more and more I am seeing people with completely unrealistic expectations of what they will be able to do. Most commonly these unrealistic expectations are in respect of how much it actually costs to purchase specific products and what they can then be sold on for.

I regularly get emails from people who want to know where they can purchase products such as mobile (cell) phones, new release DVDs, Playstation games and similar at, say, a 50% discount to resell on eBay. The fact is that such a thing is not available - it is a simple case of supply and demand and competition.

Take DVDs for example, most people think that these are excellent products to resell on eBay because they are very popular, not particularly expensive and easy to package and ship. Unfortunately, they could not be more wrong. The DVD market is one of most competitive that there is - take a look for yourself and see how many auctions there are on eBay for DVDs at any one time. I have just looked and counted almost 300,000! At any one time there will only be a certain number of buyers wanting to purchase a particular DVD and if you take into account numerous different places there are that each buyer could purchase from, it is likely that in general, there will be more copies of an individual DVD available than there are buyers to purchase them. This situation causes prices to fall. The other factor that forces prices down is fact that one DVD is same as another. By this I mean that from a buyers point of view, there is no difference to a new DVD purchased on eBay to one which is purchased from their local DVD store. Often only way to differentiate is on price and of course, only way to make price more attractive to a buyer is to lower it.

If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt same way until I stopped listening to every "big time" marketer that came along with latest traffic generating trick.

You've got dozens of gurus vying for your attention and every one of them has solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.

Time out.

Take a deep breath.

Sit back in your chair.

Relax.

Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.

In part 1 of this article series, we discussed fact that...

There are only 3 ways to get traffic to your website: 1) Buy it. 2) Borrow it. 3) Steal it.

Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

We also talked about "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

Here's truth...

It's a myth.

It doesn't exist.

There is no such thing as free website traffic.

We'll resume our discussion where we left off...

Ezine advertising.

I'll spare you all of details regarding conversion ratios, etc. since we've already covered that in part 1 of this series.