Effective Multi-Cultural International Business MeetingsOf
many areas in international business where cultural differences manifest is in
corporate meeting room. International meetings are an area where differences in cultural values, etiquette, interpretations of professional conduct and corporate rules are at their most visible and challenging to control.
In international business meetings, cultural differences between professionals can and do clash. Although it can not always be avoided,
negative effects of cultural differences can be minimised with careful and effective planning, organisation and consideration prior to meetings.
Culture influences what we do, say, think and believe. Culture is different in different countries and contexts. In
context of international business it affects how people approach, perceive and contribute towards meetings. A few examples include:
Time
Not all cultures live by
clock. Time orientated cultures such as
British or Germans will have strict approaches to how meetings run. The start time, finishing time and all
different stages in between will be planned carefully. Other cultures will see
start time as an approximation,
finish time as non-fixed and all
different stages in between as flexible.
Hierarchy
The hierarchical nature of a culture can have a massive impact on
input given by participants in an international meeting. For those from hierarchical cultures speaking one’s mind, criticising ideas, disagreeing openly, giving feedback and reporting problems in front of
boss or manager are all areas they would feel uncomfortable with. To offer a criticism of
manager’s idea would be seen as a loss of face for both
manager and
criticiser.
The Purpose of Meetings
After a few pleasantries in
meeting room,
common term in
West is, ‘let’s get down to business’. Western meetings generally run to a tight schedule with an organised, pre-planned agenda. Meetings are for business. On
other hand, different cultures see
meeting as
arena for building personal relationships and strengthening bonds. Getting down to business comes further down
priority list.
When chairing an international business meeting it is always advisable to bear in mind
attendees’ cultures and backgrounds. Is it a very varied group or do
majority of participants have cultural similarities? Think about their approaches to meetings. How have they acted in meetings before? Can you identify
cultural reason why?
Following are some guidelines that may assist you when approaching cultural diversity in your next international business meeting. Meeting Etiquette and Mannerisms
In highly diverse international companies, one can find participants in a meeting from
four corners of
globe. Each will have their own cultural etiquettes, gestures, mannerisms and ways of expression. Shouting, throwing hands around and even storming out of meetings are all possibilities. In such a company it may be advisable to provide inter-cultural awareness training to staff to minimise misunderstandings. Where differences are not as acute it may be up to you as
chair to understand how certain etiquettes, gestures and general meeting room tactics may be perceived and how you can minimise any adverse impact.
Expectations of Meetings
Prior to
meeting make it clear what
purpose of
meeting will be. What is
goal of
meeting? Why are you asking each attendant? What do expect from them? Contact
participants and discuss
meeting and what you require of each person. If ready, send them
agenda. If it is a brainstorming meeting then maybe ask each participant to bring at least three suggestions with them. If it is a meeting bringing together different areas within a company, let each attendant know what people would like to hear about from them. Once a framework is in place people will know where they fit into
picture.
Take a Relaxed Approach to Meetings