There is no rule set down that says you must remain only buyer and seller. The sign of a true marketing professional is ability to serve successfully as an "Ambassador" of his company or product. Just as an Ambassador, a successful marketer is required to have sensitivity, tact and most of all "Sincerity". There is nothing easier for a customer to pick up on, than a salesperson making believe that they are sincere when they are obviously not. It requires more than dry, tasteless questions of family's health. If you have not yet fully discovered benefits of building "Professional Friendships", you are blindly passing by a waiting pool of prospects.

Being a Professional Friend might mean making a mere call or sending an email to see if they are happy with your product or to see how their business is progressing. It may be an offer of counseling with a business problem. But do it "without" sole intention of making another sell. People will respond to your caring and consideration, and come to think of you as a friend who cares. Therefore, they are more likely to make their next purchase from you, a professional they have come to trust.....a friend.

Never Leave Your Friend Behind!

You might have best product or service in universe but if no one reads your ad, no one will ever know about it.

How many emails do you receive daily?

And, how many of those emails do you delete automatically because headline did nothing to peak your interest?

The headline must be short, no more than 6 to 8 words. Less, in this case, would be more.

The very best headline I have ever seen in an email message was just 3 short words long. It captured my attention and enticed me to click on link to visit a web site.

Can you guess what those words might have been?

Your headline must be in Subject area of your email message and it is recommended that you make use of one or more action words to help capture your reader's imagination.

If you would like a FREE list of about 50 Action Words: mailto:action_words@emailexchange.org

We are all busy online and we do not have time to do more than give our email a quick scan of headlines to see if there is anything of interest that we want to read.