Basics to Search Engine OptimizationWritten by Mirza Mohd Ali Baig
Basics to Search Engine Optimization.Search Engine Optimization popularly known as SEO. SEO is process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines. What is Search Engine? A Search Engine is one which keeps a data base of websites with good content or dedicated to search and retrieval of information for purpose of cataloging results. Usually based on an index of several webpages or websites you are looking for your purpose. Customers Search for products or service on these Search Engine for keywords and results will be provided as per your site indexing on that search engine or based on popularity of your keyword. Basics of SEO 1) Keyword Research 2) Site Building
| | How to Manage SEOWritten by By Michael Murray, VP of Fathom SEO
Whether you launch a search engine optimization program in-house or outsource program, you should keep following training opportunities and skill sets in mind: • Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management; • Comprehends keyword weighting, proximity, density and related factors; • Search term ranking analysis; • Link popularity building research, management and strategy; • Online forum and industry newsletter monitoring; • National SEO conferences; • HTML and advanced programming languages; • Web site content writing; • Essential Web site usability practices; • Keyword research, including a firm understanding of language and way people search; • Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more; • Ability to see big picture and not go so overboard with SEO practices that web site gets banned from major search engines;
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