Basic Website Promotion for the NoviceWritten by Brian Basson
Basic Website Promotion for Novice, by Brian @ RankAdvance Many website owners & smaller internet businesses simply cannot afford to hire a specialized web marketing / promotion firm to properly market their site for them. [link] This is not end of world for them - there are other possibilities, many of them free and only acquiring a bit of your time. Basic website promotion requires very little skill, rather just a few pointers of what needs to be done ! Let's say your site is ready to be seen on www. You have done all necessary things to optimize your site to a decent degree, ie. good title tags, description & keyword tags, plus have enough related content. The links between pages are all there, and you have a proper site map. This will now be very first time you market your site on www. We assume that your site doesn't appear on any search engine, nor have any other link (direct or indirect) to it. Step 1 : Submitting to Major Directories & Search Engines This is a logical step, and one that can take lots of time, especially if you do manual submitting. It can take many weeks, sometimes months before a search engine will visit and index your site. There is also a risk that your site might not even be indexed. There is a shortcut that we can recommend. Ask a friend or acquaintance with a website already indexed by major search engines (Google, Yahoo, MSN, etc.) to place a temporary link on their site to your "new website". This will ensure a much faster inclusion in search engines, and when search engines visit your friend's site again, your site will be "seen", link followed, and your site indexed. Your link can now be removed from friend's site, except of cause if it's a related site to yours (an added bonus as you will have incoming link number one to your site).
| | 5 Sure Ways to Market your Website Effectively on the WWW Written by Brian Basson
5 Sure Ways to market your website effectively on www, by Brian @ RankAdvance In hurried world of today, we don't have luxury of much spare time anymore. This means that we have to either do things faster, make better use of available time, or take a few shortcuts here and there... Which-ever way you look at it, getting your website noticed and found by your desired target audience, has never been easy, especially if your marketing budget is very small. We have done much research over years, and found following 5 Marketing Strategies to be very effective in promoting your website : 1 : Good Quality Content on your Web pages Good website content will draw many visitors. Search engines thrive on contents, and if your site have good related content, visitors will come ! The added bonus is that most of these visitors will become regular visitors when your site offers good content. Good original content will also ensure that you don't have to embark on a linking crusade. Other site owners will start to link to your site as it will offer their visitors something worthwhile. Who of us have a few hours available every week just to acquire a few links ? Let your site's good contents do work for you ! 2 : Write Articles related to what your site offers Come on, you must have good knowledge of at least one topic - especially trade you are in ! Why not use it to your advantage ? Through years of being involved in a job (s), everyone of us gain specialized knowledge in a specific field (s). Every job becomes a case study in it's own, with all of us encountering different situations over years. Over a number of years one can give these occurrences a collective name : experience. It differs from person to person, but in end other people do want to hear about your personal experiences. The more experience you gain, more of an expert you become in a field. So why not share it ? As with good site contents, writing good articles will help you acquire literally 100's of links to your site. Every article can become a marketer for your website !! If you don't have good writing skills, ask a friend or someone with right skills to do it for you. Create a special section on your website where you list all available articles. Give website owners permission to use your articles on their websites, as long as they provide a link back to your site. 3 : Submit your Articles to relevant Article Resource sites
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