In every design there are basic rules to consider. For a web design, here are a few of
rules which you can take or break for your projects.1 > Viewers do not want to scroll horizontally.
As a personal experience, I find it really annoying to have to scroll page to right just to be able to read whole content of page. People should not be put to task of having to pick their mouse and move web page over to right so as to see what's hiding over there.
It's easier to scroll down a page than to scroll horizontally. One designer suggests checking out your web pages at resolutions of 640 x 480, 800 x 600, and 1024 x 768 to avoid scrolling page to your right. It doesn’t matter that majority of monitors nowadays come preset at 800 x 600. You never know when one of your audiences would have a monitor with lowest denominator, and then have that potential client go to a competitor just because he or she also hates scrolling to right.
2 > Have more than three screenfuls of information… not.
Having to scroll horizontally for rest of information is annoying, but it is also not fun either to have to scroll down page forever just to be able to get whole information.
The rule: one web page shouldn't require a viewer to page down more than three screens. Of it is more than that then you better go back to drawing board and re-design your screens.
But you should also consider that people will definitely scroll if content is king. As one designer puts it, "You just need to balance content and nuisance factor with having to click through on links."
3 > One web page should weigh in at no more than 50k.
If all of us would be able to obey rules what a wonderful world this would be. But we should also be considerate of fact that there are gray areas. Nothing is quite cut and dried. It would be lovely to have a web page that doesn't take so long to download. It only takes about seven seconds to make a good first impression on web.
