Basic Rules For Effective Email Marketing

Written by Ronald Gibson


Copyright 2005 Ronald Gibson

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let that happen to you

A message that earns respect has a better chance to make sales. That`s why our topic for discussion is email etiquette.

Train yourself to always -- and I mean always -- stick torepparttar rules below when crafting your email messages.

RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Whenever you write an email, always formatrepparttar 138338 lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" atrepparttar 138339 end ofrepparttar 138340 line.

Wondering why you should limit your lines to just 65 characters? Good question! There are two reasons why "less is more":

The first thing to remember is that looking at a computer screen for a long time causes "eye fatigue" for many readers. The shorter span of characters acrossrepparttar 138341 screen makes reading easier and more appealing torepparttar 138342 recipient of your email message.

The other reason to go short instead of long is this: some email clients automatically enforce line-wrapping at 60-65 characters on received messages. If your email is wrapped at 70,repparttar 138343 content will arrive all "chopped up." This makes it unattractive...and worse -- unappealing.

How do you get your lines to wrap at 65 characters? Some email clients, such as Outlook Express, allow you to setrepparttar 138344 line-wrap to any character-width that you choose. That means you won`t have to hit Enter each time after typing 65 characters. Makes life easier. You can also type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far torepparttar 138345 right.

RULE # 2 - BE CAREFUL USING ALL CAPS

The easiest way for beginners to make money online

Written by Marsh Uele


Copyright 2005 Marsh Uele

There are obviously many ways to make money online, some simple, some quite complicated...

If you're relatively new to Internet marketing, this is particularly suited for you...

Affiliate programs,repparttar most effective and easy way to make money online that you'll find. most of which are free to join, and can be an excellent way to make money online... But they, like anything else,require use ofrepparttar 138140 proper tools and resources if you're to expect any kind of significant success.

That'srepparttar 138141 thing...Way to many people hope or even expect to make money online without ANY type of investment.

I can tell you right now, if that is what you're expecting, you might as well call it quits before you even get started. If you're afraid to invest money to start your own business, you don't need a business. You need a job. If you want to make money online, you must also be willing to invest in yourself. It's that simple. (I'm only being honest!)

What you should expect is a modest investment of your time and (ideally) money. Though you CAN succeed without investing a dime, it will likely take you significantly longer than if you're willing to set aside a small budget specifically for online advertising.

As an affiliate, your job is simply to send visitors torepparttar 138142 web-site hostingrepparttar 138143 affiliate program. For each visitor you send who then decides to order, you are paid a commission every time a sale is made.

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