Basic Marketing Principles: Don't Put Up Your Website Without Them

Written by Merle

So you think you've createdrepparttar perfect website. It looks great, loads fast, and you perform marketing and promotional duties on a regular schedule online and off. There seems to be only one one is buying your products. Did you rely onrepparttar 134730 essential rules in marketing when you you created your site? If not, you're in real trouble.

1) Great Customer Service?

One thing that will drive your customers away faster than anything else is poor customer service. This ranges from taking an eternity to answer your email, to shipping delays. You need to respond quickly, especially when it comes to email. In our "hurry-hurry" society people will not wait to hear from you for very long before moving on torepparttar 134731 next guy.

Do you have your email address on every page of your website? Nothing irks me more then having to dig through a site just to find an address to ask a question. Do you offer a toll free number so they can contact you? Easy to do and free with How about real time communication on your website? Take a look at, which allows you to answer questions from your website guests as they browse your site.

The more ways you give people to communicate with you,repparttar 134732 better. Many companies fail online due to shoddy customer service. Don't be one of them. By offering excellent service you'll stand out fromrepparttar 134733 crowd and build better relationships with your clients. Remember it's easier to re-sell to an existing customer than it is to find a new one.

2) Who Are You and What Do You Do?

Identify your company and your products onrepparttar 134734 home page. Don't make people "dig" down into your site forrepparttar 134735 answer. They won't; they'll just leave.

Also, make sure you describerepparttar 134736 benefits of your service or product right away. For example, will it save time or money? Make you thinner? Is it easy-to-use? People don't care about you, they want to know "what's in it for me?" Tell them and tell them fast, or risk losing them. Sales are generally made on emotions. If you don't trigger any by giving them a good reason to buy from you, they won't.

Focus Your Web Site... Or Get Out Of Business

Written by Milana Nastetskaya

Last November, I was jumping up and down absolutely excited about my new idea. I was going to create a web site filled with articles, links and resources on just about any topic you could imagine. This way no matter who finds my site and for whatever reason they click on it, I will always make money, right?

So, I spent time collecting and writing articles on health, beauty, business, finance, insurance, parenting, and computers, joined a gazillion of affiliate programs for each topic and finally launched my

Three months later I made exactly zero income! I wrote to several e-zine publishers asking for advice. They told me my web site has too much to offer - visitors just don't know where to start, and what direction to go.

"Yeah, right", I thought. "What do they know? After all, with so many articles and resources my visitors will surely find something to do!"

I was terribly wrong, and I am glad I realized it before wasting more of my time. I had to do something to make this site profitable. But what?

I re-designed my completely. But first I asked myself what I want my visitors to do: order my products? sign-up for my newsletter? read articles? visit my web forum?

You see, when you know exactly what you want your visitors to accomplish on their first visit, you are more likely to come up with a good design.

Since I already had two other web sites devoted to direct selling, I decided to use this one entirely for opt-in mailing list by capturing my visitors' e-mails.

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