Banners Don't Have to Be Boring!

Written by Merle

It's very common to see a banner atrepparttar top of most webpages. Usually, they are 468X60 in size, which isrepparttar 134727 most popular format for banner advertising. But instead of pasting just one banner atrepparttar 134728 top of your page, how would you like to put eight or twelve in that spot? Incredible, you say? It can be done with what's known as a banner rotation script or service. Every time someone loads your webpage containingrepparttar 134729 code, they'll see a different banner appear in exactlyrepparttar 134730 same spot.

There several advantages to rotating banners:

1) It allowsrepparttar 134731 pages they're displayed on to "look different" every time someone loads a page, giving your site a more "fresh" appearance.

2) You can display a variety of baners without adding more bandwidth to your pages or taking up their precious real estate.

3) If you participate in a variety of Affiliate Programs where you make a commision on sales, now you can rotate those banners they give you and possibly make more money atrepparttar 134732 same time.

4) It's a known fact that after someone viewsrepparttar 134733 same banner over and over they'll become immune to it, thereby reducing click thru rates. With rotation, they're always fresh.

5) If you want to sell banner advertising on your site you'll need some sort of banner rotation script to track click thrus and impressions for your clients.

The advantages are clear, so where do you go to get a script like this? There are a number of websites that offer them for free. All you need to do is download them and tweak a few lines of CGI Code. Try some of these more popular sites:

Free Scripts


Written by Nancy O. Johnson

I am a web designer, and an internet junkie and I have a few pet peeves that need purging...

TIPS FOR YOUR WEB SITE If you are a "real" company with "real" products and "real" people, please put your address and phone number on your site (usually on a contact page is best). Afterall, you put your address and phone number in your city's phone book don't you? You put this information on your business card too, don't you? Think of your cyber presencerepparttar same way you do with your earth presence. Most people will be more comfortable ordering from a company that doesn't appear to be hiding behindrepparttar 134726 anonymity ofrepparttar 134727 internet. An address may not be as important as a phone number as some businesses are home businesses and safety concerns may be an issue.

Please let your visitors know right up front - before they fill out forms - that your offer is good only inrepparttar 134728 USA (or wherever). As well, let your visitors know what currency your prices are in. This is especially important to Canadian visitors who are burdened withrepparttar 134729 "dollar that isn't worth a dollar". And speaking of forms.... please check them to make sure they work properly. Make sure you have enough characters allotted to all fields so thatrepparttar 134730 user can correctly input a postal code or zip code, province or state etc. - And, if I spend a lot of time filling out your form, I expectrepparttar 134731 SUBMIT button to work! If you are using java for your forms, please check that it is compatible for both Netscape and Explorer.

TIPS ON EMAIL I get letters allrepparttar 134732 time from people claiming to have visited my web site, and then they go on to say that they have a great offer that is a perfect fit with my site.... Hmmmm... I don't think my dog Harpo (who has his own email address) is really interested in selling Golf Clubs!! I have about 50 email addresses andrepparttar 134733 "harvesters" have a picnic when they get to my site! So my DELETE key gets a vigorous workout! And please - this is a MUST - have an easy REMOVAL system in place. Asking me to call a long distance number is not appropriate. Instead, have a special email address for removals. If you are not sending SPAM you won't be overwhelmed with removals... and if you are sending SPAM, then you deserve to have your mailbox filled torepparttar 134734 brim!

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