Banner Design Tips

Written by David Callan

Banner advertising is by farrepparttar most popular and widespread form of advertising onrepparttar 100994 Internet, almost every website has some form of banner advertising on it. There's just no escapingrepparttar 100995 banner onrepparttar 100996 net.

Even though we have all readrepparttar 100997 news aboutrepparttar 100998 declining effectiveness of banners onrepparttar 100999 web, I still believe that withrepparttar 101000 right 'ingredients' banners can be a good source of visitors and income for most webmasters.

There are five of these ingredients that I'd considerrepparttar 101001 most important, using all or most of them will always enable you to get a higher click through for your various banners. I'll list them and then continue to discuss each one in a bit more detail.

Small file Call to action Animation Good ad copy Fake factor

1. Small file This is one ofrepparttar 101002 most important things you have to get right when designing a banner, ifrepparttar 101003 .gif or .jpg file is large it will take a few seconds to download and by thenrepparttar 101004 visitor might have scrolled downrepparttar 101005 page, meaning he or she doesn't even get to see your banner. If people don't see your banner they definitely are not going to click on it. So make sure your file stays below 10K, 15K atrepparttar 101006 absolute most, it's sometimes hard to do, but ifrepparttar 101007 others can do it, we can do it too.

2. Call to action This is one ofrepparttar 101008 easiest ways to increaserepparttar 101009 CTR (click through rate) of a banner, on this allrepparttar 101010 experts agree. Using a call to action simply involves havingrepparttar 101011 words 'click here' or some other words such as 'sign up now' or something similar.

My thoughts on why using a call to action increasesrepparttar 101012 CTR so much includerepparttar 101013 fact that there is so much advertising off-line, such as TV, Radio, billboards etc. etc. With advertising on these off-line mediums, target audiences are generally just required to watch or readrepparttar 101014 ad. All ads online have a link andrepparttar 101015 purpose is to get people to click onrepparttar 101016 ad and visitrepparttar 101017 advertisers website, however withrepparttar 101018 world being so used to off-line advertising many people just see banners and think that's it, they don't realize that they are actually meant to click on it to find out more. That's way having click here or another call to action improvesrepparttar 101019 effectiveness of a banner.

3. Animation Banners with moving elements attractrepparttar 101020 eye a lot more than static banners do. The whole idea of designing banners is to grab attention of website visitors, using small animation help to do this. I say small because I don't want you to go overboard and fill a banner with lots of animation, this is a bad idea because, one it increases file size, and two it is generally annoying to people after a while especially when they are trying to read an article or tutorial. If your banner annoys them, they will most likely just leave without clicking on it.


Written by Bob Leduc

Can you rememberrepparttar last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.

This illustratesrepparttar 100993 biggest obstacle you need to overcome to successfully promote YOUR product or service. You must capture your prospect's attention inrepparttar 100994 first few seconds or your sales message will be ignored. This is especially important onrepparttar 100995 Internet where a visitor can simply click away from your website -- forever.

Here are 4 proven techniques you can use to quickly capture a prospect's attention. They apply to all media including repparttar 100996 Internet.


Did you ever write a headline for an ad, web page or other sales message? You probably used a dramatic statement. It's repparttar 100997 most obvious way to get someone's attention. For example:

"Lose 8 Pounds In The Next 2 Weeks Without Dieting" "My Doctor Uses These Nutritional Products" "Double Your Sales And Reduce Your Advertising Expenses

TIP: Your dramatic statement will be most effective when it describes a major benefit for your prospect.


Unexpected surprises always attract attention. It's often negative attention caused by something going wrong. But you can also use an unexpected surprise to attract positive attention. It happened to me last week.

The office supply company I use sent me a letter announcing an automatic $50 deduction off my total bill for this month. I immediately placed an order for items I wasn't planning to buy for another month or two. I even stocked up on several items I normally buy elsewhere. Their unexpected surprise got my attention and generated a large order during a month I hadn't planned to order anything.


I once saw a direct mail letter that began withrepparttar 100998 question, "If you're such a smart executive why aren't you making a six figure income?" Not many executives could resist reading that letter, especially if they weren't making a six figure income.

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