Banner Design: What you MUST know and DO to Get the Clicks to Your Web SiteWritten by Colin Eyo
After a long day at work, Mark sits down at his computer desk to clear up some of his bills on web. Just as he is about to go offline, something catches his eye on top of web page. "You Can Make THOUSANDS of Dollars Online Today. FREE Info!" Curious, Mark moves his cursor cautiously over banner and thinks of all things that he could do with an extra couple hundred dollars. He then presses on two most powerful words in business world today... "Click Here!"Got Him. From a marketer's point of view this story ends on a happy note but in real world this is not always case. The average click through rate (CTR) for a web banner is 1-2% and even less for banners of poor design. The lower CTR of a banner, less traffic your site recieves. Without traffic you lose money on web. Are your banners designed as effectively as possible? Check and see for yourself. Below are 10 rules you should follow when designing a web banner for a higher CTR. - Keep your banner design as simple as possible. Avoid using excessive font and color choices, as they tend to make banners look busy and cluttered. - Make sure information matches content of your site. There is nothing worse than clicking on a banner that takes you somewhere you don't want to go. Make sure that general idea is clear in sense of where banner leads. This can be accomplished through imagery or text. - Keep you banner as large as possible. Studies suggest that larger banners have higher CTR's. Depending on application, try to get your banner to 468x60 pixels, which is standard size for large banners. - Keep your file size as small as you can. Creating banners that are of
| | Internet Marketing Is Like A Roller Coaster RideWritten by Jo McNamara
Personally I don't like roller coasters. I'm afraid while riding on one, I'll discover I have an undiagnosed heart condition. I was brought up Southern and nice Southern ladies DO NOT have heart attacks in public. The only exception might be if you're wearing nice underwear ("Don't forget to put on nice underwear in case you're in an accident").Yet here I am on roller coaster ride of my life. It's called Internet Marketing. At beginning of a roller coaster ride you always have that steep climb to top. It's same when you are just getting started in online marketing. The initial learning curve is your steep climb. It's l-o-n-g; it's slow. Some people would like to skip that first part. They just want to get to top as quickly as they can. They squirm in their seats, eyes fixed at peak; completely ignoring breathless scenery all around them. Too few savor slow ascent; drinking in everything around them. Then ride reaches pinnacle. Wow! You look down and you can't even see tracks. Just a sheer drop. With sweaty hands, you grab on to side rails, anticipating ride down. Your heart feels bigger; it starts beating faster. The top of ride is like your very first sale. You did it! The slow climb was worth it. It took a while…now you're at top. It's exhilarating!
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