Banner Ads Suffer, Take Advantage

Written by Dale Sexton

Effectiveness of banners are declining. Most web surfers can spot banners and have trained themselves to ignore them. Cooperation between webpage owner and advertiser is needed to resolve this.

Billions of dollars are spent for website promotion, over 75% is spent on banner ads. Large corporations spent most of this money on branding. For us in small business, only a very small group know how to use banners to there full potential.

-Tips forrepparttar Webpage Owner-

Page design and banner placement are vital for a higher click-through ratio with affiliate banners forrepparttar 101128 webpage owner. If you use banners, build your site around them to get maximum benefit. Why use banners if your not getting some form of payment?

Banner placement withinrepparttar 101129 first screen a user sees will pull higher than those placed further down a web page (requiring a visitor to scroll down to see it). Most banners atrepparttar 101130 top of a page are ignored.

Banners placed 1/3 downrepparttar 101131 page are more effective. Banners (or buttons) placed onrepparttar 101132 lower right side ofrepparttar 101133 screen (nearrepparttar 101134 scroll bar) pull twice as much than banners placed atrepparttar 101135 top ofrepparttar 101136 page.

Do not letrepparttar 101137 banners take your customers from your pages. Have them open up a new window to take them torepparttar 101138 banner site. Userepparttar 101139 'target="_blank"' attribute inrepparttar 101140 link tag to accomplish this.

Pop up banners are a nuisance. Alternative... use 'Pop Under Banners'. Using javascript to openrepparttar 101141 banner inrepparttar 101142 main window, include 'self.focus();' to keeprepparttar 101143 main window on top. The viewer eventually sees your banner and is less annoyed.

If you are using banners for reciprocal linking, give webpage owners a choice of banners and sizes that fit their site and tastes.

Test personalized ad text with affiliates buttons to increase click-through ratio.

-Tips forrepparttar 101144 Advertiser-

Branding banners can add long-term awareness value. They don't lend themselves an immediate click-through response, but are an important overall online brand building strategy.


You must grab your visitors attention in a couple seconds. This is one reason why large banners are ineffective. Visitors will not wait for them to load. Keeprepparttar 101145 banner size less than 10k. Getting attention not only means a fast loading banner, but one that catchesrepparttar 101146 eye.

Animation... if you use it, incorporate horizontal movement. Evolution has engineeredrepparttar 101147 human eye to be sensitive to horizontal motion as a survival trait.

Interactive features (if available) draw curiosity. The FreeLotto banner that allows you to scraperepparttar 101148 tickets is a great interactive banner.

Including text like "click here" to your banner, makes it clear torepparttar 101149 viewer what they are supposed to do. Try a blue border, implyingrepparttar 101150 whole banner is clickable.

The most important word in advertising? F-R-E-E! "Final Offer" or other time dependent phrases may prompt users to click now. Add clickable text below your banner ("Your Link to Happiness").

Ads Not Pulling? Don't Blame the Publisher Yet! Ad Writer's Tips and Tricks

Written by Robert Olson

We all work hard to write that hot prospect pulling ad but many times we get little or no response at all. Publishers take alot of heat when it comes to this problem. Justrepparttar other day I listened as an ezine publisher told a story of a guy who wanted all his money back when his ad didn't pull. Shouldrepparttar 101127 publisher give a refund? For many years I was an advertising consultant inrepparttar 101128 mail order industry. I heard so many people complain about how bad so and so publication was and how it didn't pull any or very few responses. Sometimes, people never consider that their ad may have been to blame forrepparttar 101129 outcome. As advertisers, we need to shoulderrepparttar 101130 responsiblity. We need to understand that to write ads that pull, means learning another profession or at least learningrepparttar 101131 bare basics so our advertising is not in vain. Read on and you can discoverrepparttar 101132 ad writer's formula used for decades by successful copywriters. First, think about words for a moment. Think about how powerful they can be. Words.... so powerful they can cause people to fight or a whole country to go to war. Words make us laugh and they can make us cry but they can also make people buy! Ads written with a proven formula and withrepparttar 101133 right words can pull responses like crazy. Ifrepparttar 101134 ad is in a place where it can be read for years,repparttar 101135 responses will just keep coming. One of my best ads was placed in mail order publications back in 1993 and today I still get responses to that particular ad everyday! Here is that ad: Save up to 50% on Groceries! Plus Earn Thousands of $$$'s Helping Others Save! Write or call today! This ad was written usingrepparttar 101136 basic formula that most copywriters use. The fact is that anyone can use this formula and when you, you will see measurable results. Here isrepparttar 101137 formula: attract - Attention generate - Interest stimulate - Desire ask for - Action When people are scanning ads, and their eyes move across your ad, you only have a few seconds if that to capture their attention. The first objective is to write a headline that can attractrepparttar 101138 reader's Attention. This isrepparttar 101139 first step ofrepparttar 101140 four part formula for writing successful ads. You want it to be your ad that grabsrepparttar 101141 reader's attention. You may have to write pages of different headlines to

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