Unfortunately, those who send out unsolicited ads have created a problem for both. It seems amount of spam received daily increases geometrically, and try as we might, we just can't keep ahead of game.

Let's talk about some of more serious offenders. We have all received email, and tried to respond, only to have response returned as undeliverable. These people forge an email address, and are basically dishonest. Anyone who does business with their ilk, deserves what they get.

High up on list of "pains in neck" are people who list an auto-responder as their return address, and program it to send out a series of emails on a regular basis. If you reply to them and ask to be removed, you will get at least five or more emails from them over a short period of time. These people are also dishonest as they are trying to sell you something, even though you have asked them to cease and desist.

Another winner in this "hit parade" is "fresh from farm newbie" who harvests (or if they are really dumb buys a list) thousands of names and starts sending out unsolicited email. Thinking they have found keys to vault, they start sending out spam by thousands. They really take offense when their ISP (Internet Service Provider) cancels their account.

And don't you just love "braintrust" who sends out his/her thousands of emails and shows email address of everyone they sent it to. Spammers who may receive their ad have just added another thousand or so names to their list.

I have had subscribers that have been on my list for eons it seems and suddenly their email bounces two or three times. What is cause of this scenerio? Perhaps their ISP is not working or they are away and forgot to put mail on hold or even forgot to pay their bill. Even forgetting to check inbox may cause a email to bounce.

Patience is a virtue for those loyal friends. Keeping a log of bouncing emails may solve problem. Just recording dates and times and what email they coincide with, may just keep you from deleting a loyal subscriber with a slight problem.It probably is just that!

Solo Ads have a way of subscribers driving subscribers away, as do Classified editions. But subscriber fails to see that these emails are a part of publishing and they had their ad listed in those classifieds once too. Solo ads are "paid" advertising and deserve their place in limelight as well.

But on flip side there are those fake email addresses that really get under your skin and trying to track them literally wears you out. This is a sneaky attempt to subscribe with a free ad, over and over again, until you happen to get caught..maybe!