New webmasters often hold mistaken belief, that more banner ads they have on their site, more money they will make. They blanket their sites with them, hoping, that more banners people see, better chance, that someone will actually click on them.
What they don't understand, however, is that they are actually driving traffic away, by making their sites unattractive and slow. The banner ads that were supposed generate income drive away potential customers.
Do you like banner ads? Now, ask yourself question: "Why do you think, that others would feel different than you do?"
While large ads may be successful in magazines, newspapers and telephone books, what person would wants them to consume his or her bandwidth on web? Isn't Internet already slow enough?
Why do you think that one of most popular sections on our website is one that covers programs to eliminate banners and pop-up windows? Many people are sick of obnoxious, in-you-face advertising. They are fed up with useless clutter of ads filling most websites.
No long ago, we removed all banner ads at our site, leaving only text links. The results were that we saw dramatic increase in both traffic and revenue. Removing banners increased both our popularity and our profits. Amazingly enough, not one person wrote back to us and complained about banners being removed.
Now you may be asking yourself, "Why do advertisers use banner ads, if they are so unpopular with public?"
The answer is simple: Name Recognition!
The truth of matter is advertisers don't really care if people buy from your site as long as at some point in time, people remember product or service and buy it.
Think about it. You annoy your visitors with dozens of ads about some dot-com, causing them to flee your site. Later on, same visitors remember those ads and go to site directly. The company makes a sale, and they don't even have to pay person, who advertised it.