Ban the BannersWritten by Michael T. Smith
New webmasters often hold mistaken belief, that more banner ads they have on their site, more money they will make. They blanket their sites with them, hoping, that more banners people see, better chance, that someone will actually click on them.What they don't understand, however, is that they are actually driving traffic away, by making their sites unattractive and slow. The banner ads that were supposed generate income drive away potential customers. Do you like banner ads? Now, ask yourself question: "Why do you think, that others would feel different than you do?" While large ads may be successful in magazines, newspapers and telephone books, what person would wants them to consume his or her bandwidth on web? Isn't Internet already slow enough? Why do you think that one of most popular sections on our website is one that covers programs to eliminate banners and pop-up windows? Many people are sick of obnoxious, in-you-face advertising. They are fed up with useless clutter of ads filling most websites. No long ago, we removed all banner ads at our site, leaving only text links. The results were that we saw dramatic increase in both traffic and revenue. Removing banners increased both our popularity and our profits. Amazingly enough, not one person wrote back to us and complained about banners being removed. Now you may be asking yourself, "Why do advertisers use banner ads, if they are so unpopular with public?" The answer is simple: Name Recognition! The truth of matter is advertisers don't really care if people buy from your site as long as at some point in time, people remember product or service and buy it. Think about it. You annoy your visitors with dozens of ads about some dot-com, causing them to flee your site. Later on, same visitors remember those ads and go to site directly. The company makes a sale, and they don't even have to pay person, who advertised it.
| | Secret Money Making Strategy - Learn How to Write Powerful Advertising Copy Written by Michael J. McGroarty
As simple as this sounds, 99% of all business owners in country just plain don't know how to design and write good advertisements. And that includes most of biggest companies in business. If you have any intentions of operating a business of any kind, learning how to write advertising copy is most important thing you must do. It quite literally will make or break your business. It is difference between just barely hanging on, and profiting wildly. I don't how to tell you how important this really is. Looking back over everything that I have learned about making money, without a doubt, one thing that has brought me greatest amount of success, is knowing how to write powerful advertising copy. It really is, by far, greatest money making skill I possess. I will gladly teach you what I know about writing advertising copy. We'll get to that a little later in this manual. For instance, just recently I ran a small advertisement in our local newspaper. It's not a big paper, only about 60,000 readers. The ad was 2 columns by 3" inches. At $38.25 per column inch ad cost me $229.50 to run it just one time. It brought in over $4,000.00. That's 17 times cost! I challenge you to clip any ad out of your local paper, contact merchant that ran ad, ask him or her how much it cost to run ad, and then ask them if it brought in 17 times that amount. If you can find a merchant that reports their ad is pulling at even 5 times cost I'd love to see ad, because truth is most advertisers are happy if their ad breaks even. They figure that as long as they recover what they invest in running ad, exposure they get makes it worth while.
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