With all talk about online marketing, can we benefit from this concept. Sure - try to find popular sites that attract a large number of visitors. Try to work out a link exchange with them. You will get potential customers to your site this way . Many people feel that this is just as important as search engine placement.

As far as your online marketing is concerned, I consider a Web Page to be anchor for your sales efforts. This is place where you want your potential customers to go for information about your Company. This is where you can make or break your sale.

Many people make serious mistakes when designing their Web Page. Let's face it - if someone comes to your Web Page, they are looking for information. While beautiful pictures are nice to look at, they seldom have a reason to exist on your Web Page. Why? Because they take too long to load, a visitor will quickly become frustrated, and they "click away" to something else - a lost opportunity.

If you want a presence on Web, your design goals should be simple. You should have a page that loads quickly and doesn't require visitor to page down to get your primary message. Face it - you have seconds to capture their attention. The page should be attractive, and stimulate person to page down, or link to other pages. This is where you can then expand on what you are trying to present. Once you get them to page down, or click on a link to another of your pages, odds are that they will read it.

Experts say that increasing your leads through direct mail is both an art and a science. However, you'll improve your response rates if you keep these "secrets" in mind:

1. Your mailing list accounts for 603f your mailing's success. It must contain recipient's name (not just title) and must reflect your target market. Additionally, it must be fresh, groomed to remove duplicates and incorrect postal codes, and recently updated.

You can rent lists for $75 to $140 per 1,000 (M) names. However, if you want "selects", expect to pay an additional $5-10/M per select. (For example, if you want names of advertising managers working in Chicago and Hong Kong, you might be asked to pay for three selects -- one for advertising managers and two for geographic locations.

As a rule of thumb, better you can target your market, better it will be. For instance, if you are selling a golf book, you could send mailing to every postal address within a zip code (expensive), or you could target list to members of golf clubs or persons who have expressed an interest in hearing about golf-related products.

2. A direct mail package outperforms a self-mailer by a 4:1 ratio. Typically, a mail package includes an outside envelope, a one or two page sales letter and a reply device. The less-expensive self-mailers are not sent in an envelope.

3. Postcards are most economical means of direct mail. Moreover, recipient does not have to open them to read message.