Confusing navigation is another way to keep your visitors from coming back or even staying very long on their first visit. You must provide a way for your visitors to find out what you've got - it's of no use if no one sees it.Link Every Page To The Home Page - One huge mistake that many webmasters make is to forget to link every page back to their home page. It's important to remember that search engines typically spider your entire site. This means that visitors can land literally anywhere in your site. If you are smart you will accept this fact and place a link back to
home page.
Java or ActiveX Menus - I know those Java or ActiveX menus look great, but a large minority of your visitors will not allow these to operate due to security concerns. In my company I am in charge or security, and one of
things that we do is turn off
downloading of ActiveX controls from
internet. Period. We are also very cautious about allowing unknown Java applets into our organization.
The point is stick to a simple, clean navigation interface. Personally, I would avoid Java and most especially ActiveX in anything intended for
internet.
Confusing Menus - You want to make it difficult for your site to succeed? Then make your navigational system difficult to understand and use. Bury your hyperlinks in a complex image map that's not obvious to
user. That's a great way to stop people from looking around your site. Some other things you can to do prevent users from enjoying your site:
- Scatter your links all over
page haphazardly - Put your menus only at
bottom of every page - Make
hyperlinks
same color as
rest of
test - Make
text very, very small or in a strange font - Make
menu actually move around
screen (I've run into a couple of sites with strange floating menus) - Put
menus on a popup window or console of some kind