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resource box below is included. ---------------------------------------------------------- The Alchemist's Dream Discovered on
WebBy Stephen Bucaro
Two hundred years ago,
alchemists dreamed about finding something that they could turn into gold. Today that something has been discovered on
Web. It's traffic. Every marketer knows that sales is a numbers game. The more eyes you put your offer in front of,
more sales you make. But how do you get traffic?
On
Web there is one thing that draws people like moths to a bug zapper. It's free information. The juciest free information is that which can be downloaded. When you download information, you don't have to worry about it moving or disappearing like what frequently happens on
Web. You don't have to be online to read
information. You take possession of it.
Writing your own ebook to offer as a free download will draw considerable traffic to your Web site. But I'm not talking about writing an ebook, and I'm not talking about "considerable" traffic. I'm talking about an explosion of traffic.
There are thousands of ebooks available on
web that give you free distribution rights. I propose that you create a free ebook directory.
How does a free ebook directory turn traffic into gold? Here are just a few ideas:
1. Sell affiliate products or services. 2. Sell general advertising. 3. Publish a newsletter. 4. Sell ebook promotion.
Here's how to create your ebook directory:
- Put an ebook submission form on your Web site. Ebook publishers will provide information about their ebook and
URL to download
ebook. You don't really need a CGI form. You can use an email submission form. (see "Submit Forms Without CGI" in
bucarotechelp.com Web Design section.) This means you can put your directory on a free host.
- Don't host any ebooks on your website. When a publisher submits an ebook URL, you should download a copy. Make sure
download URL works and that
ebook is not just advertising, a scam, or worse yet - pornography. You have to accept a certain amount of advertising in an ebook. After all, that's
purpose of offering a free ebook.