HOW MUCH IS YOUR TIME WORTH?

How long would it take you to re-create that list of clients' phone numbers, addresses, actions, results that you keep on your pc? How long would it take you to re-create articles you've written, marketing sources you've been saving, your list of newsletters and subscribers? And how long would it take you to hunt for, find, and download all those ebooks, reports, and programs you downloaded before?

Much of it you simply can't re-create. For example, when you lose your email folders, you can't re-create content of those folders even if you had saved email addresses. It's all gone.

Is it starting to make sense why you should have saved it somewhere else? The extra few minutes it takes you to back-up your data is worth gold because you simply cannot re-create or retrieve all files, folders, programs that you currently have on your computer.

WHAT YOU WILL NEED

PR: Behavior Modification Specialist

by Robert A. Kelly

While awaiting economic recovery, business needs to attract attention of its most important external audiences in a more targeted and focused way. Primarily to impact perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.

This should be enough reason for recession-weary managers to take a closer look at public relations, America’s resident specialists in behavior modification.

The reason public relations finds itself in behavior business -- and of real use to those recession-jaded managers -- is because it’s firmly rooted in principle that people act on their own perception of facts. It strives to create, change or reinforce perception/public opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect organization.

It’s good news for business managers because, when behavioral changes become apparent, and meet program’s original behavior modification goal, a public relations effort has succeeded.

Truth is, at any time, when managers start looking for a return on their public relations investment, it’s clear as crystal that their goal MUST be kind of change in behaviors of key stakeholders that leads right to achieving their objectives.

Just think about some of perceptions out there, in good times or bad, that could actually hurt your organization. Perceptions that, if ignored long enough, could well result in behaviors that run counter to those you want.

At root of it all, is that simple truism we all know but tend to forget: people really DO act on their perception of facts and behave accordingly. But, if a manager is to have an effect on those perceptions and behaviors, he/she must deal with them promptly and effectively whether economy is down or up.

Imagine how many different audiences your organization may have to depend upon at one time or another? Would your list include insurance carriers, journalists, minorities, customers, prospects, employees, legislators, community residents and others whose perceptions of your organization, if left unattended, could hurt?