Back Door Google via Overture

Written by GIL HIDAS

The importance of link popularity is widely known and many articles, theories and applications have been written onrepparttar topic. We all know by now that having many web sites pointing to your web site increases your Google link popularity and can score your web site higher page ranking and consequentlyrepparttar 128242 site will be higher inrepparttar 128243 search engine 'natural results'.

What we don't know however, is that running a PPC (pay per click) campaign with Overture can increase a web site's Google link popularity. I wish I could seerepparttar 128244 raising eyebrows of some of you now. Inrepparttar 128245 next few paragraphs I'm going to tell you how this method works and like everything in life its pros and cons.

So, running an Overture campaign (regardless of how successfulrepparttar 128246 campaign is) will put your advertisement on thousands of web sites (refer to Overture Impressions). It's pretty simple; there are thousands of 'content' web sites that use Overture ads as their main income stream. Similar to Google ads, web sites are publishing Overture ads and once a user clicks onrepparttar 128247 ads, Overture pays a small amount torepparttar 128248 'content' web site (for example see , right click on any link on this web site then properties, you'll see that this links back to overture). Once your ad appears on many web sites it's ready to be indexed by Google. Google, using its famous crawler - GoogleBot, visits many web sites each day and there is a high chance that it will find, index and includerepparttar 128249 page that displays your ad in its natural results.

Sounds a bit farfetched? Let's have a look at this example, open a browser, go to Google and type intorepparttar 128250 Google search box. What you will find is around 200+ links to this web site. These are Google's natural results; however, 90% ofrepparttar 128251 links in this results set are 'content' pages that run Overture advertisement campaigns!!! is a new web site onrepparttar 128252 web that runs PPC campaign with Overture, what they found out is that they get an additional value fromrepparttar 128253 campaign inrepparttar 128254 form of 'loose links' in Google, which increases link popularity. Again, it's pretty straightforward; pays Overture to be visible onrepparttar 128255 internet. Overture pays small 'content' web sites to display ads. Google crawl these web sites, index them and include them in its natural results.

As I mention above, these links are 'loose', which means these are not real links to your web site. The reason is thatrepparttar 128256 Overture ads are changing allrepparttar 128257 time and byrepparttar 128258 time that Google picks uprepparttar 128259 page, index it and put it in its natural resultsrepparttar 128260 real ad or link to your web site is not there, it's changing dynamically by Overture.

Look Out MSN Search, Here Comes Gbrowser

Written by Mark Daoust

It is official,repparttar search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including This comes onrepparttar 128241 heels of growing speculation that Google plans to launch its own browser, possibly in an attempt to attack Microsoft’s greatest strength in Internet Explorer. Is it possible that MSN actually rolled out their search engine to prevent Google from doingrepparttar 128242 same thing they did to Yahoo! withrepparttar 128243 release of Gmail?

Google appears to have been planning a browser for some time. In April of 2004 they purchasedrepparttar 128244 domain (noticerepparttar 128245 similarity to and recently they lured two ofrepparttar 128246 lead developers onrepparttar 128247 Firefox browser project to joinrepparttar 128248 Google team. When asked what their role would be at Google, both developers were unable to specify what their roles were. Yet with Firefox’s relative success at chipping away Internet Explorer’s stronghold onrepparttar 128249 browser market, Google is certain to take notice ofrepparttar 128250 minds that were able to make a dent inrepparttar 128251 Internet Explorer stronghold.

Google Has a History of Attacking Strengths

The common thought when considering an attack on a competitor is to attack their weaknesses. Google, true to their history of bucking tradition, has a history of doing justrepparttar 128252 opposite. Rather than attacking their potential competitor’s strengths, Google identifies its competitor’s strengths and attacks those strengths directly. This is exactly what they did when they launched Gmail.

Beforerepparttar 128253 launch of Gmail,repparttar 128254 search engine wars were being anticipated byrepparttar 128255 SEO community. Yahoo! had acquired Overture and Inktomi and had announced its plans to abandonrepparttar 128256 Google search results. Similarly, MSN had announced that they too would be leaving Google’s search results and would develop their own internal search technology. Both Yahoo! and MSN posed a real threat to steal a significant portion of Google’s search market. However, atrepparttar 128257 time, Yahoo! proved to berepparttar 128258 more imminent threat as they would go to market with a proven search technology in Inktomi and an established advertising network with Overture.

Yahoo!’s real strength in attacking Google wasrepparttar 128259 draw that their portal had. The tool that offered Yahoo!repparttar 128260 most certain return traffic was Yahoo! Mail. Although Yahoo! has several different tools that bring users back time and time again, nothing was as powerful as their email system. As people came back to Yahoo! to use their e-mail, or other tools for that matter,repparttar 128261 hope was that they would grow to become loyal to Yahoo!’s search results as well.

Google realizedrepparttar 128262 strength of Yahoo! Mail, so they launched Gmail as an offensive on Yahoo!’s greatest strength. Atrepparttar 128263 time Google launched Gmail, they were offering 10 timesrepparttar 128264 amount of space, an obvious attempt to gain press and increaserepparttar 128265 desirability of Gmail.

MSN Search Provides a Bigger Threat

Although MSN Search currently holds a smaller share ofrepparttar 128266 search engine market than Yahoo! or Google, they are actuallyrepparttar 128267 bigger threat to Yahoo!. Yahoo! hadrepparttar 128268 ability to push their search results torepparttar 128269 millions of people who come to their portal to use their tools. If Google is able to provide users withrepparttar 128270 same tools that they find at Yahoo!, users no longer have a reason to visit Yahoo!. However, any computer user who is using Windows most likely will use Internet Explorer, even if it is to eventually download an alternate browser, and we all know that most people are comfortable enough with Internet Explorer to not even look for an alternative.

Because MSN hasrepparttar 128271 constant attention of consumers through Internet Explorer, they have many more channels to push their search results through. Do not be surprised ifrepparttar 128272 next version of Internet Explorer comes with a search bar included as well as more redirects to MSN search results when a bad address is typed inrepparttar 128273 address bar. As long as MSN has such a strong majority ofrepparttar 128274 browser market they will be able to push their search results.

MSN also hasrepparttar 128275 advantage of developing a new search technology. Yahoo! enteredrepparttar 128276 search engine battles using technology that web searches had been using for years in Inktomi. The problem is that users had already used Inktomi search results and had chosen Google instead. Although Yahoo! made changes torepparttar 128277 algorithm that powered Inktomi’s results,repparttar 128278 changes were not significant enough to make a strong distinction from Google’s search results. Whetherrepparttar 128279 MSN results will be of a significantly higher quality than Google is yet to be seen, but by developing a new search technology, MSN hasrepparttar 128280 ability to provide users with significantly different results than Google.

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