What Makes One Book Outsell Another? Judy Cullins ©2003
Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products.
1. Write non-fiction first. These books are 90% of total book sales. After non-fiction success, you can use your profits to partially finance a fiction project.
2. Write short books to start. Short books in any format, like eBooks, booklets, guides or special reports are faster, easier, and cheaper to write than full-length books of 200-300 pages. They can be as short as five pages (special reports), to eBooks that can be 5-100pages (even longer).
3. Market to a book-buying audience. Women buy far more books than men, about 75%. If your message benefits women, you'll do well in sales. If your book solves a problem it will sell more. It's best to see need and fill it rather than have an idea-then look for an audience.
4. Choose your cover and title with care. Image is almost everything. You have four seconds to impress your potential buyer. Be clear, use metaphor and make sure your title elicits a picture or an emotion. Keep your title short, preferably 5-7 words. What solutions and results does your book promise? See more free articles including "Titles Sell Books" on www.bookcoaching.com.
5. Expand your book into a series. Think of huge success of Chicken Soup Series. They have one cover for all titles.The latest count is 68 million. Think of spin-off products that relate to your book. Some people prefer to learn by listening to a cassette. You may also want to serialize your eBook, sending one part or chapter a week through an autoresponder.
These formats actually help you sell more books. Other spin-offs include coaching, consulting, speaking, seminars, columns, or videos.
6. Impress your potential buyer within eight seconds with your back cover copy. The biggest mistake authors make is putting their title on back cover. Since it's already on front cover, you need to instead, put your sparkling headline at top. For example, "Imagine 1000's Buying Your Book Next Month!" It must hook your readers, stir up their emotions, and hit their desire.
In 75 words or less, include benefits your book offers. How to get more money, heart-centered relationships, more fame, more health. Less stress and time spend in a project. Include from 3-5 bullets of benefits, what specifics your book promises its readers.