Written by Bob McElwain

Chances are you do not get as much input from your visitors and subscribers as you would like. When people write and say nice things, it makes you feel great, but it does not provide grand insights. Those who have bad thoughts usually just unsubscribe or leave your site for good. If you have clearly defined a narrow niche, obtaining sufficient feedback is even more difficult, for much of what you receive will be off-target. Below are some ideas that help increase feedback, along with suggestions about evaluatingrepparttar input.

Polls Are Fun

The key to obtaining great results from a poll is a question everybody has an opinion about, one they want to share. I goofed in this regard with a poll running on my site. I asked visitors their opinion about using HTML in business email. Response has been so low, it's clear not many are concerned about it.

Still, even these limited results tell me something of my visitors. That few are interested in this question is part of what I learned. While this may seem a trivial point, it does apply. I will be hesitant to say more on this subject, for I want to produce content readers and visitors want.

If you are interested in this notion, check out The scrip I'm using is free. And even though handling scripts is tough for me, I found it easy to install.

Surveys Can Produce Powerful Results

The only surveys I've tried onrepparttar 132097 Web have been offered via "STAT News." It's difficult to get a significant response in this format. For one thing, we're all quite busy and it takes time to figure answers to questions. Additionallyrepparttar 132098 survey taker must reply via email; many are hesitant to do so for fear of their address being misused.

One way to obtain anonymous response is to put a survey up on your site. SurveyMonkey.Com makes this easy to do. While I haven't tried it yet, I will. Again,repparttar 132099 more interestingrepparttar 132100 topic,repparttar 132101 more input you'll get. Andrepparttar 132102 quality is likely to be correspondingly better.

About Those Responding

An honest poll or survey seeks a random sample, a small part ofrepparttar 132103 whole. It's tough to obtain. And few get it right. With a survey or poll in your newsletter or on your site,repparttar 132104 sample you get will *not* be random. Why?

Those responding may be more aggressive types, not representative ofrepparttar 132105 whole. Or you may have phrased your questions in such a way as to turn off readers and visitors of one sort or another. Composing questions which all or even most will understand as you meant them, is a real challenge.

Evaluating Results

If you get a relatively large response, results can be taken more seriously. This is notrepparttar 132106 usual case, however. The mode is to get a few responses, but not nearly enough to consider results representative ofrepparttar 132107 whole.

I personally am willing to extrapolate and say that any one response represents that of nine others, had they takenrepparttar 132108 time to participate. But I won't go further. Thus given say 4000 subscribers and a response of 100 to a survey, you may be able to draw some reasonable conclusions about 1000 subscribers, but nothing much aboutrepparttar 132109 other 3000.

How To Screw Up Results

If you require an email address, you will turn off those unwilling to give one. Input will come only from those who will, and those who give a phony address. Either way, any randomness inrepparttar 132110 sample is gone. And results are likely to be meaningless.

Offering a freebie will almost always kick back on you. At least some will participate just to getrepparttar 132111 freebie. Some will even try to twist results, just forrepparttar 132112 fun of it. The greaterrepparttar 132113 perceived value ofrepparttar 132114 freebie,repparttar 132115 muddierrepparttar 132116 results are likely to be.

Other Ways To Gather Input

Forums, bulletin boards, and chats are terrific. But they don't work well without sufficient traffic. Onrepparttar 132117 Web, image is everything, at least initially. Nothing I can think of at this writing can destroy an image quicker than a "dead" forum in whichrepparttar 132118 last message was posted a month back. (And don't think for a moment you can fake it;repparttar 132119 only luck in trying this is all bad.)


Written by Ruth McIntyre-Williams

You’ve downloaded buttons and horizontal lines and other good stuff fromrepparttar web — but — it’s not all exactly what you want. Besides, you have some photos that would spruce uprepparttar 132095 site, and you want to feel as if some part ofrepparttar 132096 graphics were your own. You can do it. Gather your photos. Draw a palm tree in your paint program. Put them onrepparttar 132097 web.

This is not a comprehensive graphics course. We’re talking basic, simple — words you want to hear. Two of these words are acronyms: jpg and gif. What they mean, you don’t care. Just remember them.

a. Use jpg when your graphic is a photograph or like a photograph. b. Use gif for everything else.

Easy, huh? Onward!

First, check out your scanner software. Readrepparttar 132098 manual or open up your scanner software and start pushing buttons. Somewhere, you should be able to chooserepparttar 132099 gif or jpg file format to save your scan in. It could be under “Save As” or “Export,” or it could be inrepparttar 132100 box where you set uprepparttar 132101 parameters before you scan. Experiment. Learn how to createrepparttar 132102 file format you want before you go on.

We’re going to start with jpg and photos. Computer monitors only show at a resolution of 72. So find out where you setrepparttar 132103 scanning resolution, and put it at 72. If you print out your 72 scan, it will be terrible, so don’t print it. Onrepparttar 132104 web, it will be beautiful. Trust me.

Then, check your photo size. A two inch by three inch photo on a web page is big! Shrink your photo either when or after you scan it. You’ll have to experiment with what size you’ll want on your page.

You’ve scanned your photo at 72, and got it torepparttar 132105 size you want. You must now “Save As” or “Export” it as a jpg. You will probably haverepparttar 132106 option of choosing “high,” “medium,” or “low” quality for your jpg. If at all possible, save it as “low.” If numbers are given, try “3.” . Userepparttar 132107 lowest quality or lowest number that you can and still have an acceptable photo. Which brings us to an axiom of web graphics design:

All graphics should be created inrepparttar 132108 smallest possible file size!

Smaller graphics files mean faster loading when a viewer opens your page. If repparttar 132109 loading takes too long,repparttar 132110 viewer will not stay, much less buy something. Smaller graphics files means a smaller storage needs for your page, important when you are allotted limited server space. Sometimes web browsers balk at loading huge graphics. Keep it small. Avoid headaches.

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