But, I like it.

It makes this new form of communication kind of mysterious in a way, though, BLOGS have been around for quite some time and only recently have been recognized as a VERY valuable asset to Internet marketers.

Recently, I was visiting some Internet marketing related Forums and noticed many of threads having similar "Subjects" saying... "What heck are BLOGS?"

So, I did a little research and this is what I came up with since I was Very curious myself.

I think it's best that I clearly define to You exactly what a "BLOG" is so that as I go through this article with you, you'll have a clear picture in your head of what a Blog IS and so there won't be any confusion.

A "BLOG"(A.K.A. Web Log) by definition is:

A combination of online diary and/or guestbook. You sign up for a blogger account and then you enter information You want on your Website. Then you can set it so that only you can place entries on it or so that anyone can. Then you can either keep a private journal or you can have a place where your readers can get together and place entries to each other or to you.

So... there you have it in a nut shell.

To simplify it even more let's just say BLOGS are a place to go and post your personal thoughts that you can share with your subscribers and/or readership and receive feedback.

Now, for purpose of this article, now that you know true definition of a "Blog", I'm going to share with you some reasons WHY they're becoming a widely recognized "POWER TOOL" for Internet marketers around world.

So, with that said, lets go to Reason #1.

Reason #1. Great way to stay in touch with your subscribers.

Blogs are a great way to stay in touch with your subscribers and/or readership and builds regular readership Traffic to your little community where you can interact with them.

It also helps build rapport, which in turn, will help develop that TRUST in You, Your Products and/or Services that You recommend.

Reason #2. It's a great way to get "Feedback".

Blogs are a great way to get Feedback from your subscribers/customers simply because they have ability to leave comments on each "Post" you make which will then help you find what it is they're looking for making YOU look like a "Hero" in there eye's and putting $Money$ in your pocket.

Reason #3. Can be managed by ONE individual.

Blogs require NO "HTML" experience, making it easy for ANYONE to get started.

Most "Blog" communities online use what is called a "WYSIWYG" HTML editor.

Good writing sets a positive tone and encourages people to enter into a relationship with you. It tells people that you have something worthwhile to offer them.

Although writing style is a subjective preference, writing quality can be objectively defined. Three characteristics of good writing are that it is purposeful, compelling and clear.

Purposeful – Every written communication has a specific purpose. It may be to inform, like a corporate newsletter, mission statement, or press release. It may be to explain, as a training manual, white paper, or business letter. Writing can also be used to motivate a sales team, instruct a student, or inspire social change. Identifying specific purpose of your writing before you begin will make it easier to choose most appropriate format and content.

Compelling – Effective writing compels reader first, to continue reading and second, to feel, think or act in a certain way. Marketing brochures, sales literature, proposals, resumes, even business cards, rely on power of written word to compel decisions and actions. Read your writing from your customer’s perspective. Does it motivate you to act?