When we decided we wanted to put a site up on web we thought, Man, this is great--now that we've got a web site, people are going to flock to our web site, get to know us and our ideas on how to create outstanding relationships and, as saying goes, rest will be history. That wasn't exactly so.
Why Not?
Like anything else in life, when marketing on web, there are certain "irrefutable laws" that if followed, are sure to bring you success. The trouble was when we first started on web we didn't know what marketing "laws" were that would work regardless of who tried them.
My suggestion to anyone just starting out on web who wants to be successful is to do what we did and "Stop being a baby!"
When we first started out we were literally just like a baby. On web, using metaphor of baby, we couldn't talk and we couldn't walk.
In plain English-- we needed help and we knew it.
If you are new to web (or marketing for that matter) here are some suggestions that will get you started in right direction.
Stop Being a Baby !
When a baby is small, its needs must be constantly attended to. It need to continually learn and grow to be able to take care of itself properly. When we all first start out on web this is way we all are-helpless and ignorant. To become competent marketers on web requires us to seek out experts and learn everything we can from people who have done it.
Learning to market on web is no different than needing to learn anything. The Internet is changing so fast that you don't have time to learn it all by yourself. You need help. Seek out experts. Visit their web sites, join their newsletter lists, get involved in marketing forums and discussions. And finally buy and study as many Internet marketing courses as are necessary to bring you up to level of knowledge that will help you be successful.
We've bought and learned greatly from books and Internet courses from so called gurus like Ken Evoy, Marty Foley, Corey Rudl, Marlon Sanders,Micheal Campbell, Dr.Jeffrey Lant, Patrick Anderson and Micheal Henderson. The information we learned from them has taken months off our learning curve.