Marketing: BACK TO BASICS

BACK TO BASICS

Written by Debbie Solomon

We all read tons of literature on pertinent marketing information that is valuable to our business. With all repparttar

tools and resources available to us, it is hard to keep up with all repparttar 121747

trends of

internet. So, I am going to take you back to repparttar 121749

drawing board. The Basic elements that is necessary to get your business off repparttar 121750

ground. Once these basics are established, then you can begin to build upon them. However, these basics are repparttar 121751

foundation of your business and must be applied appropriately before you can continue. The 5 Basics of your business Foundation is as follows: 1.) Your Product or Service 2.) Your Business Plan 3.) Your Website 4.) Productive AD copy 5.) Effective Advertising Plan of Action 1.) YOUR PRODUCT OR SERVICE -You cannot have a business without a Product or Service to offer. -You need something that you will stand behind and guarantee. -Never start something because you feel it is easy money. There is no such thing. -If you participate in affiliate programs, be sure that you utilize repparttar 121752

product yourself. How can you sell something you do not use yourself? 2.) YOUR BUSINESS PLAN -A business plan is a Plan-Of-Action. An Agenda, A List of Goals. -This is your guideline of how your business is to be run. -Your business plan must include repparttar 121753

following: = State Your Objectives = Situation Analysis (research business environment and competition) = Target Market = Positioning (the image of your product in repparttar 121754

consumers eye) = Market Mix - Product, Place, Promotion, Price 3.) YOUR WEBSITE - It is proper business etiquette to have your own domain, even if you are part of an affiliate program.

Better Marketing Through Modern Mind-Control

Written by Linda Cox

There are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds.

DIFFERENT BY DESIGN

Ads designed for branding are cool. They don't plead and beg and cajole, they just sit there. They may be loud, but in a very smug way because they already got what they want. They may tell you where to click or who to call, but they don't really care if you do. You saw them... that's enough. An impression was made.

Think Absolut Vodka.

Direct sale ads have a real do-or-die attitude that can make them a bit annoying and undignified, especially amid their mellower counterparts. By their directives shall ye know them: Call Now! Order Now! Click Now!

Think infomercials.

You can't track repparttar results of a branding campaign like you can a direct sales campaign, but you don't have to. You don't need to prove that an ad performed its function when its function was to just sit there and look cool.

But where does that leave repparttar 121746 accountants who need those stats to further trim repparttar 121747 marketing budget?

Who cares?

THE NEW CUSTOMER

Say it's your friend's birthday and you buy her a t-shirt with repparttar 121748 logo of repparttar 121749 Mikey Running Shoe Company emblazoned across repparttar 121750 front. Does that make you a Mikey person?

No. You're just some putz who bought something. As far as repparttar 121751 Mikey Running Shoe Company is concerned, you're irrelevant... a statistical aberration.

Frankly, Mikey would rather have their shirt back.

But say you buy ALL your friends gifts with repparttar 121752 Mikey logo - plus most of your own wardrobe. You don't even have to think about it, you just do it. Now you're not an aberration, you're a customer, and that's a whole different level of commitment.

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