B2B? Watch your Mouth!

Written by Rob Spiegel

There was a precious time then business-to-business (B2B) ecommerce wasrepparttar sweet darling of Internet-based business. Sure, Amazon.com has a great brand name, but B2B was going to changerepparttar 109045 very nature of how business would be conducted inrepparttar 109046 future. Proponents scoffed at consumer e-tailers while pointing torepparttar 109047 auto-exchange, Covisint, which is projected to handle some $750 billion in goods annually at some not-to-distant point inrepparttar 109048 future. And if Covisint saves automakers just 10 percent on procurement, well goodness, that adds up.

Yetrepparttar 109049 promise of B2B ecommerce is now considered bogus in many business circles, actually in most business circles. B2B has been called a false economy,repparttar 109050 heart of irrational exuberance, a fool's gold that leads to broken dreams and crushed dreamers. A surprising number of seemingly bright and sincere executives hold B2B ecommerce responsible forrepparttar 109051 very downturn itself.

Oddly, there is considerably less contempt forrepparttar 109052 area of ecommerce that really has shown consistent signs of weakness, mass-market e-tailing. These executives don't scoff at Expedia, eBay or Amazon.com withrepparttar 109053 same venom they bring to online exchanges or supply chain management solutions. Yet if you examinerepparttar 109054 list of 600 or so failed dot coms this year,repparttar 109055 greater number come fromrepparttar 109056 world of consumer-based ecommerce.

The quiet secret not often discussed is that B2B ecommerce continues to show remarkable signs of both present and future success far beyond consumer Net sales. Consumer e-tailing has some success stories, but most fall intorepparttar 109057 area of specialty sites that sell to consumer segments with intense special interests such as hot foods, fly fishing, heirloom gardening or extreme sports. These sites live stealth-like belowrepparttar 109058 contempt radar. Most of these special sites, when noticed, elicit admiration.

The bile of contempt is saved for B2B,repparttar 109059 area of ecommerce that will almost inevitably live up to its transformative promise - in time. Andrepparttar 109060 very executives who look on B2B with such disdain are actively inrepparttar 109061 process of implementing e-business systems in their companies to assist with logistics, supply chain analytics, inventory management, design collaboration, Web-based conferencing, reverse auctions, customer relationship management, indirect procurement and spot purchases.

Are Visitors Afraid To Buy From Your Website?

Written by Bill Daugherty

Are you losing money everyday because of people's fear of buying onrepparttar Internet? Poll after poll continue to show that most people are uneasy about placing an order online. This is costing you money.

It is this uneasiness that causes people, who need or want your product or service, to leave your site without placing that order. I know, some people simply change their minds about making a purchase atrepparttar 109044 last minute for other reasons. But, a large percentage of those last minute back-outs are due torepparttar 109045 fears brought about byrepparttar 109046 horror stories people hear and read about of allrepparttar 109047 Internet scams and rip offs that are out there.

To counter this reluctance to shop online, you must do everything you can to convince your visitors that your site is a safe place to do business. If you succeed, your sales will jump dramatically.

Here are some ways to add credibility to a Website:

Place your contact information - including your name, physical address, telephone number and email address on your home page, your contact page and your order page. If visitors know you are easily accessible, they will feel better about doing business with you.

Use third party credibility by collecting testimonials from your satisfied customers and place them throughout your pages. Putrepparttar 109048 strongest two or three testimonials onrepparttar 109049 order page.

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