Ayurveda which has been evolved around 600 BC, apart from treating ailments concentrated more in its prevention. This was followed by Aryans & Dravidians who were inhabiting India and has been practiced ever since. In 21st century, Ayurveda has become an indispensable branch of medicine due to its naturalistic approach, that depends on diagnosis of ones physical base ie Vata, pitta and kabha, and to maintain a right balance.

One of important principle of Ayurveda treatment is that , treatment is given not only to ailments or affected part, but to person as a whole. This creates an enviornment for purifying your body naturally, which eliminates all toxic imbalances from your body, enabling you to regain natural resistance from diseases and attain good health. Kerala's equable climate, natural abundance of forests, which caters to demand for herbs and medicinal plants, and cool monsoon season (June-November) are best suited for Ayurveda's curative and restorative packages. In fact, today, Kerala is only State in India which practices this system of medicine with absolute dedication.

Every object-plant, animal or human - according to Panchabhootha Philosophy (5 elements of philosophy), is constituted of Vata, Pitta, Kapha.

The concentration of these elements vary in each individual and therefore time, place, duration and kind of treatment required to restore balance also needs to change. This is why Ayurveda have a separate system of diagnosis and treatment for each patient. And a season for undergoing Ayurvedic programmes - monsoon. The atmosphere remains dust-free and cool, opening pores of body to maximum, making it most receptive to herbal oils and therapy.

Rejuvenative Programmes The following are major rejuvenational therapies practacied in Ayurveda.

Rasayana chikitsa Tones up skin and rejuvenates and strengthens all tissues so as to achieve ideal health and longevity. Increases Ojas (primary vitality) and improves Sattva (mental clarity) and thereby increases resistance of body. Includes head and face creams, body massage with herbal oil or powder by hand and foot intake of rejuvenative medicines and medicated steam bath. Herbal baths are also used.

Kayakalpa Chikitsa Prime treatment for retarding ageing process, arresting degeneration of body cells and immunization of system. Includes intake of Rasayana (special Ayurvedic medicines and diet) and comprehensive body care programmes. Most effective for either sex if undertaken before age of 50.

Sweda Karma Medicine steam baths eliminate impurities from body, improve tone and complexion of skin, reduce fat and are recommended for certain rheumatic diseases, particularly for pain. Precious herbs and herbal leaves are boiled and steam is passed over entire body for 10 to 20 minutes daily.

Hand massage with herbal oils or herbal powder improves blood circulation and tones up muscles.

Says A Kirk MSc AIEMA Consultant Environmental Microbiologist - "Ordinary hand towels used at home in kitchens and cloakrooms are ideal breeding grounds for bacteria fuelled by their shared and frequent use, temperature and humidity and a ready source of 'nutritional factors'. In fact, bacteria on a hand towel can multiply from 1 to 3 million in a matter of just four hours, to 1 billion after three days normal use and to 100 billion by end of week! So chances are that once you dry your freshly washed hands with a bacteria ridden towel - they will be even dirtier afterwards"

The answer - A world first!

Microfibre

HYGI HAND TOWELS

Anti bacterial Anti Fungal

Superabsorbent

* Incorporating Ionic Silver Ag+, HYGI HAND TOWELS inhibit growth and spread of bacteria and fungus including E Coli and Salmonella - effective for life of towel.

* Neutralise bacteria that cause odour, mustiness and mildew - and prolongs freshness.