Bungee jumping, sky diving, secret mission, Indy 500: how do these events compare to art of fiction writing? Each one brings to its ‘doer’ an element of anticipation, exhilaration, unfamiliarity, and adventure. A pure adrenaline rush. And as a writer of fiction, this is plateau you want your reader to experience.

Straying from anticipated ending to a twist makes for good reading, pleasing editor, and upping your chance of getting accepted. But be wary. Your twist should conform along lines of story you have crafted thus far. Not an easy task to accomplish, but plausible.

For example: fifteen-year-old John stole answers to his exam from his teacher’s desk. Throughout storyline, John has been portrayed as a ‘bully’ but every so often writer has offered either flashbacks or little inconspicuous hints into John’s childhood. The reader assumes that John will either get away with it, or get caught and suspended. The author has gripped reader into continuing book to see where this will end up. Here comes twist.

Because of these rare flashback insights, we’ve seen another side to John that, although subtle, it’s still there. So when John ends up placing answers back with no one being wiser, reader is stunned, surprised, but content with this twist ending because it has been subliminally build into plot.

If writer’s portrayal of John had been exclusively ‘bullish’, mean-spirited, unfriendly throughout then reader’s reaction would have been stunned, surprised and obviously, left cheated with an ending that holds no basis with rest of storyline.

What Makes a Great Headline?

Headlines are far more important than copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters and article titles, you will lose your audience's attention in a few seconds. And, that's serious.

Apply These Top Ten Headline Ideas and Prosper

Your Headline...

1. Needs to compel and propel skimmer to stay and go to sales copy beneath if on your Web site. Your book chapter headlines should lead your reader by hand to what he wants to know. They can be questions or statements, but make them clear, and if possible, sizzle.

2. Must be attention-getting. Use emotion in your copywriting because people buy because they connect emotionally, not because they need something.

3. Make it benefit-driven--how your product or service will solve your audience's problem, concern, or challenge.

4. Make an irresistible offer. Most eBooks that sell well offer special bonus reports they attach at end of document. People often buy just because of bonus such as my "How to Get Testimonials from Rich and Famous" for my book on writing a book.