Awesome Endings

Written by Lea Schizas

Awesome Ending

Bungee jumping, sky diving, secret mission, Indy 500: how do these events compare torepparttar art of fiction writing? Each one brings to its ‘doer’ an element of anticipation, exhilaration, unfamiliarity, and adventure. A pure adrenaline rush. And as a writer of fiction, this isrepparttar 134965 plateau you want your reader to experience.

Straying fromrepparttar 134966 anticipated ending to a twist makes for good reading, pleasingrepparttar 134967 editor, and upping your chance of getting accepted. But be wary. Your twist should conform alongrepparttar 134968 lines ofrepparttar 134969 story you have crafted thus far. Not an easy task to accomplish, but plausible.

For example: fifteen-year-old John stolerepparttar 134970 answers to his exam from his teacher’s desk. Throughoutrepparttar 134971 storyline, John has been portrayed as a ‘bully’ but every so oftenrepparttar 134972 writer has offered either flashbacks or little inconspicuous hints into John’s childhood. The reader assumes that John will either get away with it, or get caught and suspended. The author has grippedrepparttar 134973 reader into continuingrepparttar 134974 book to see where this will end up. Here comesrepparttar 134975 twist.

Because of these rare flashback insights, we’ve seen another side to John that, although subtle, it’s still there. So when John ends up placingrepparttar 134976 answers back with no one beingrepparttar 134977 wiser,repparttar 134978 reader is stunned, surprised, but content with this twist ending because it has been subliminally build intorepparttar 134979 plot.

Ifrepparttar 134980 writer’s portrayal of John had been exclusively ‘bullish’, mean-spirited, unfriendly throughout thenrepparttar 134981 reader’s reaction would have been stunned, surprised and obviously, left cheated with an ending that holds no basis withrepparttar 134982 rest ofrepparttar 134983 storyline.

This is called character reversal, whenrepparttar 134984 character reacts different than whatrepparttar 134985 reader expected. And to pull it off, you must have planted subtle seeds alongrepparttar 134986 way.

Top Ten Great Headline Ideas

Written by Judy Cullins

Top Ten Great Headline Ideas Judy Cullins ©2005 All Rights Reserved.

What Makes a Great Headline?

Headlines are far more important thanrepparttar copy beneath them. If you don't use headlines within your chapter or in your Web site sales letters and article titles, you will lose your audience's attention in a few seconds. And, that's serious.

Apply These Top Ten Headline Ideas and Prosper

Your Headline...

1. Needs to compel and propelrepparttar 134911 skimmer to stay and go to sales copy beneath if on your Web site. Your book chapter headlines should lead your reader byrepparttar 134912 hand to what he wants to know. They can be questions or statements, but make them clear, and if possible, sizzle.

2. Must be attention-getting. Use emotion in your copywriting because people buy because they connect emotionally, not because they need something.

3. Make it benefit-driven--how your product or service will solve your audience's problem, concern, or challenge.

4. Make an irresistible offer. Most eBooks that sell well offer special bonus reports they attach atrepparttar 134913 end ofrepparttar 134914 document. People often buy just because ofrepparttar 134915 bonus such as my "How to Get Testimonials fromrepparttar 134916 Rich and Famous" for my book on writing a book.

5. Make a wild promise and pay up. Most people don't like hype, but will notice your promises in your benefit statements. Back it up withrepparttar 134917 how when they readrepparttar 134918 copy beneathrepparttar 134919 headline.

Cont'd on page 2 ==> © 2005
Terms of Use