Avoiding the Delete Button - How To Make Your Email Campaign Pay Off

Written by Diane Hughes

Have you noticed? It's becoming harder and harder to get a good response out of email campaigns. Why? The more popular an advertising method becomes,repparttar more overused it gets. When that happens, customers develop an "immunity". They are so overwhelmed byrepparttar 109612 dozens, or even hundreds, of emails that pop into their inboxes that they simply hitrepparttar 109613 delete button without even giving it a second thought.

So how do we, as Internet marketers, battle their complacency? There are several ways that have been proven to increase customer response.

I'll assume that you already have a customer-focused, sales-oriented Web site; and that your offer is a solid one that shows value.

1. Use Short, Concise Subject Lines - While personalization has been shown to increase response rate, there are several things that have been proven to decrease it. Long subject lines are one. Try to keep yours at 40 characters or under. Why? Many email programs cut off longer subject lines. Also, avoid "hyp-ish" subjects. The more personal you are,repparttar 109614 better. Exclamation points,repparttar 109615 word "free" and other trigger words such as "boost" and "skyrocket" are a sure ticket torepparttar 109616 delete file.

2. K.I.S.S. - Remember this acronym? Keep It Simple Stupid. It applies to emails, too. Don't piddle around. Get your benefits in front ofrepparttar 109617 reader immediately. Likewise, it is important to note that shorter emails have proven to out perform longer ones. It is doubtful that you'll actually sell anyone from your email ad - rather, aim to piquerepparttar 109618 reader's interest, and get him/her to click to your site.

"Get Control of your E-Mail, Before it Controls You"

Written by Merle

Ask any online entrepreneur where they spendrepparttar bulk of their time and they'll tell you they are reading and responding to e-mail. If you run an online business you may receive hundreds of messages a day. It comes withrepparttar 109611 territory and unfortunately, there's no escaping it. Keeping up with your e-mail is very important to your success online and you should make every attempt to answer any and all messages within 24 to 48 hours.

Here are some tips for streamliningrepparttar 109612 amount of time you spend managing your inbox.

1) Folders: Set up folders to better organize your e-mail and find things more readily when you need them. For example, you may want to set up folders named after indiv- uals you get frequent mail from, folders for ezines you receive, software receipts, and others. When you need something, you will know exactly where to find it.

2) Blocked Senders List: Face it, we all get Spam andrepparttar 109613 more active you are online,repparttar 109614 more of it you'll receive. Take it from me, I know. I get hundreds daily on everything from growing certain parts of my anatomy (including ones I don't have), to how I can become a millionaire overnight. An easy way to rid yourself of Spam is to highlightrepparttar 109615 message and add it to your email client's blocked sender's list. Most all programs include this feature. Once you add someone to this list you'll never receive another e-mail from that address again.

Another option to reducerepparttar 109616 amount of Spam you get is to run a Spam Filtering program before retrieving your e-mail. SpamKiller.com or Mailwasher.net both work great. A brand new free service that just hitrepparttar 109617 scene and works with Outlook http://www.cloudmark.com/

3) Message Rules: Make sure you set up message rules or filters as they can automate some tasks and move incoming messages to their appropriate folders. For example, you can set up a message rule that says if email arrives to a certain email address, reply with a prefabbed text document you have created in advance. Also known as autoresponders, message rules make it easy to automatically reply to messages, send messages directly torepparttar 109618 trash and more. This is a powerful feature; study it and use it.

4) Empty Deleted/Sent Folders: Make sure you go into your sent box and deleted message folders on a regular basis and delete their contents. Messages can pile up quickly and slow down your e-mail client substantially.

5) Software: Many software manufacturers make add on module software for many ofrepparttar 109619 popular e-mail clients like Outlook and Outlook Express. Ifrepparttar 109620 program doesn't have a feature you need, you may find an inexpensive package that will extend your e-mail client's capabilities. For an example: check out a list of freeware at.. http://www.webattack.com/freeware/comm/

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