Avoiding the Big Page Title MistakeWritten by Rob Francis
One of biggest mistakes made by website owners is leaving titles of website pages blank or filled with wrong words.The page title of any website page is set using HTML *TITLE* tag. Even if you don't do programming yourself, you can always check your website pages and have your web designer make changes for you. If you want to see an example of number of website pages that are not named well, then simply take a walk to Google.com and type in following: "untitled document" - 11,400,000 results Staggering isn't it? But then, you may be wondering what big deal is. You may not know this but page title is single biggest factor to any web page when getting ranked in search engines, as far as internal optimization is concerned. Internal optimization is just changes that you can control on your own site, such as content, keyword density, page title, text color, etc.
| | Search Engine Marketing with BlogsWritten by Joe Balestrino
Blogs are fast becoming SEO tool of choice by many webmasters. Why? Content. Search engines love content. The more content your blog can provide on a steady basis, better your ability to increase traffic. Blogs are easy to start and anyone can for more effective SEO management. What content do you place in your blog? You can place any useful information or articles about your product or service. If, for example, you are a wedding planner, you should write about tips future brides may not be aware of in relation to planning their wedding. You might talk about wedding scams, catering faux pas, honeymoon hotspots etc... Let readers know you have something more to offer then just a simple service. People who feel comfortable about a person or organization are far more likely to buy from them. Let your readers know who you are and what you are capable of doing for them. Now that you have your content, you need to get it into reader’s hands. The advantage of using a blog is that you can syndicate your content. Rich Site Summary or RSS is a format used to syndicate your content instantly. In other words, people can have your content posted on their web site or sent to their email. Most blog sites will give you your own special URL to submit to sites that syndicate content. These sites will then contact your URL for content. The more you update your site more your site will be indexed or PINGED by RSS feeds. To help ensure your RSS feed is being indexed, enter RSS tag into < HEAD > of your site. Just enter your site title and URL with your special URL for RSS. This and other tags can be used in most blogs. Take advantage of them.
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