So you’ve started a Google AdWords campaign, and you’ve registered as an affiliate with several different products, and you’ve found at least one product that’s making you money.

Let’s say you’ve found a toy company that pays you 10% of sale to promote their products (just for a tangible example we’ll refer to it as ‘Toy Company #1’)

You’ve played around, tweaked your ads, and you’re getting a little success. Bravo! Things are running in black, and you’re making steady profits.

But wait, you’re still combing Internet, looking for new and better opportunities when bam, all of a sudden you find Toy Company #2. Wow, Toy Company #2 looks really great. It pays a 20% commission on all sales, and landing page seems easier and more intuitive than landing page for Toy Company #1.

Being wise and quick-to-evolve pay-per-clicker you are, you swiftly join affiliate program for Toy Company #2 and set up an ad campaign for it, using many of same ads and keywords that you’ve had such great success with in promoting Toy Company #1.

Surprise! Toy Company #2 is a great find! It converts much better than Toy Company #1 and moreover it pays much more per sale! You’re ecstatic! Greater success!

Traffic exchanges are everywhere. A traffic exchange is a clever way to get hundreds or thousands of visitors to your website. The concept is very simple and exchange process is easy to put into action. First, you join a traffic exchange program that includes individuals with websites to promote. Next, you set up website you want to promote. Finally, you visit websites of other members and they visit your website in exchange.

There are both fr^ee and paid traffic exchanges. Some of exchanges are good and some are not so good. They come in two basic flavors: manual surf and automatic surf. In manual surf mode, you have to visit a website for a minimum period of time and then click on a button to visit next website in rotation. In automatic surf mode, websites are visited automatically for a specific period of time before next website is displayed. The order of website visitation in both manual and automatic mode is controlled by traffic exchange webmaster.

A rotator or randomizer can be used to display member websites one after another in either automatic or manual surf mode. The rotator will display a different website in an order specified by traffic exchange. In auto surf mode, rotator usually displays websites for a specific time period that usually ranges from 15 seconds to 60 seconds. The randomizer, on other hand, will randomly select website to be displayed. You earn credits as you view more and more websites.

A traffic exchange will expose your website to many Internet users on a worldwide basis. As a result, exchange can possibly give your website a lot of hits. Visualize traffic exchange in same manner you would view a TV. The exchange provides you with websites to view similar to watching TV commercials.

The basic traffic exchange program works on "credit" principle. You earn a full or partial "credit" every time you visit another member’s website. In turn, you lose a full credit whenever another member visits your website. The typical exchange allows you to earn from 0.5 to 1.0 credit for every visit you make to another member's website.

You can usually obtain credits on traffic exchange by:

* Viewing websites of other members * Referring other individuals to join exchange * Purchasing credits from exchange’s webmaster.

If you purchase credits, you generally have a higher rate of conversion of credits earned and/or purchased versus credits used when you receive visits from other members. You have greater control over how you use your earned credits when you pay to receive credits. It is possible to get an display rate of your website that exceeds 1.0 for every 1.0 credits you earned or purchased.

As an example, in basic fr^ee mode you might have to use 2.0 earned credits to display your website 1.0 times to other members. This is a 0.5 exchange rate. Depending on traffic exchange and number of credits purchased, you can increase exchange rate up to about 2.0 displays of your website to other members for every hit you receive.

Some exchanges offer a sign-up bonus (fr^ee earned credits) to encourage you to join their traffic exchange. This enables you to start getting visitors to your website immediately.