Marketing: Avoid the 5 Biggest Media Interview Mistakes

Avoid the 5 Biggest Media Interview Mistakes

Written by Susan Harrow

Tallulah Bankhead described working on television as *like being shot out of a cannon. They cram you all up with rehearsals, then someone lights a fuse and-BANG-there you are in someone's living room.* To be ready for your time to shoot out of repparttar

cannon, take repparttar 119854

time to thoroughly prepare your ideas and soundbites. Television, radio and print interviewers are often focused on presenting a lively, entertaining program-not on promoting you or your products. Honing your conversational skills to include a repertoire of key phrases will keep interest focused on you and repparttar 119855

points you want to convey.

1. When asked a question that doesn't pertain to your topic.

Sharing information with repparttar 119856 audience you know is fascinating makes repparttar 119857 interview move at a swift pace while making repparttar 119858 interviewer appear as if he's doing an excellent job. For example say, *What most people want to know is....* Or, *What many people ask me about is....* Or, *What people find most surprising/useful/entertaining is....*

2. When asked a question for which you don't have a clear answer.

Stay within your area of expertise and reinforce repparttar 119859 impression that you are knowledgeable in your field. You might say, *I don't know about that, but what I do know is....which I discuss in...(name of presentation, book, article, brochure, report etc.)*

3. When asked a question that is too general.

Ask yourself a specific question and then answer it. You might say, *I sometimes wonder how I could have written/said....* Then launch into a story, anecdote, or epiphany.

What I Learned From a Woman's Magazine

Written by David Leonhardt

What I Learned From a Woman's Magazine By David Leonhardt

It's amazing what you can learn about marketing if you can just find repparttar time to spend in a dentist's waiting room. I was reading a certain woman's magazine, which will remain nameless because of my allergy to lawsuits. The magazine obviously has figured out what sells well, given that it operates on a consistent formula.

For instance, one cover proclaims: "3 sizes slimmer by Memorial Day". Then, in one corner is a picture of "Cookies 'n Cream Cake", while in another corner is a picture of "'Lollipups' to brighten someone's day".

On another cover, repparttar 119853 main headline is: "Lose that BELLY FAT!", while a secondary headline asks, "Can't stop binging?" Just to make sure that readers can answer, "Yes", there is a nice picture in repparttar 119854 corner of a "Banana Split Cookie Cake" labeled "Yum!", and repparttar 119855 promise of "Family-pleasing Pasta dinners" inside.

See a pattern? Let's try one more. The big headline reads: "Lose 28 lbs by Thanksgiving". How? Perhaps repparttar 119856 big picture of a "Oreo Cookie Cheesecake" labeled "Yum!" will give us a hint. Or repparttar 119857 promise of "Best-ever Potluck recipes".

OK. By now I am sure you see repparttar 119858 pattern. That's right – poor grammar, punctuation and capitalization.

The other pattern is, of course, repparttar 119859 secret success formula:

1.Offer you a way to lose weight 2.Tempt you to put repparttar 119860 weight right back on 3.Offer you another way to lose weight

I pointed this out to my dentist, hoping he might decide to increase repparttar 119861 quality of reading material in his waiting room.

The next week, I returned to find that my observation had obviously made an impression on him. There was all new reading material: Yummy Deserts Magazine, Best Cakes Review, and The Sugar Mountain Weekly.

I noticed repparttar 119862 décor had changed, too. Gone were repparttar 119863 bare beige walls. Up were larger-than-life posters of cookies, cakes and ice cream. And strategically placed around repparttar 119864 room were candy dishes.

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