Avoid a Summer Sales Slump

Written by Marty Dickinson

By Marty Dickinson HereNextYear.com

Did you ever seerepparttar movie "Terminator 3" by Arnold Schwarzenegger? Remember whenrepparttar 144178 machines took overrepparttar 144179 controls and began to terminate society as we know it?

This is exactly how it feels every Summer for many business owners.

As if your computer somehow sneaks in duringrepparttar 144180 middle ofrepparttar 144181 night and takes over by putting a "Closed forrepparttar 144182 Summer" sign on your business.

You wake up on July 1 wondering where allrepparttar 144183 customers are.

My business is no different.

I've just learned to expect it every year and I do something about it before I can be sabotaged.

So, whenrepparttar 144184 beginning of June comes around, I start ramping up forrepparttar 144185 Summer months to keep business steady and even onrepparttar 144186 increase.

And, here's what I do:

1) Find something in your industry that's timely and write an article about it. I'm doing just that with this article as an example. The fact that sales slump for more small business owners inrepparttar 144187 Summer than any other 2-month time ofrepparttar 144188 year is timely since July is right aroundrepparttar 144189 corner.

The article doesn't need to be extensive, maybe 600-800 words, and write as if you're just talking to a friend sitting next to you.

2) Create a signature line atrepparttar 144190 end of your article that invites readers to visit your web site. Use mine below as an example to write your own.

3) Send your article to your clients or customers by e-mail or even regular USPS. They will appreciate hearing from you and they will be thankful forrepparttar 144191 timely courtesy.

Plus, any time you can get your name in front of an existing customer, you stand a chance of getting additional business just by simply reminding them you're still around.

4) Get your article posted on other peoples' web sites and in their on-line newsletters. This might sound like "old hat" if you've been doing business on-line for a while, butrepparttar 144192 fact is that people still turn torepparttar 144193 Internet to find information.

More on Keywords

Written by S. Housley

Keywords arerepparttar heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that are relevant torepparttar 144152 products, services, or information you are promoting or searching for.

Synonyms Use a thesaurus to find terms that are related to a primary keyword. Searching on a synonym will often bring up different Internet search results. A thesaurus groups words that are similar in meaning. Usually, you reach for a thesaurus when you have a word in mind and you are looking for a similar term. Keep in mind that no two words mean exactlyrepparttar 144153 same thing. We turn to a thesaurus to find different, more expressive ways of speaking and writing, this is particularly important when related to keywords.

WebReference - http://thesaurus.reference.com/ Merriam-Webster - http://www.m-w.com

Singular and Plurals Usingrepparttar 144154 plural form of a word in many ofrepparttar 144155 search engines, may result in a different batch of search results, than a search usingrepparttar 144156 word's singular form. It is important that websites be optimized for both singular and plural forms of critically important keywords or phrases.

Meta Tags Look at competitor or similar web sites meta tags to determine if you have overlooked any obvious keywords or phrases. This is very easy to do, simply viewrepparttar 144157 source of repparttar 144158 web page and look for a tag inrepparttar 144159 header that says [meta name="keywords" content=].

Conjugate Verbs Conjugating verbs in keyword phrases will also vary search results. Epitomize a variety of pages for critical past, future and present tense keyword phrases.

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