By Marty Dickinson HereNextYear.com
Did you ever see movie "Terminator 3" by Arnold Schwarzenegger? Remember when machines took over controls and began to terminate society as we know it?
This is exactly how it feels every Summer for many business owners.
As if your computer somehow sneaks in during middle of night and takes over by putting a "Closed for Summer" sign on your business.
You wake up on July 1 wondering where all customers are.
My business is no different.
I've just learned to expect it every year and I do something about it before I can be sabotaged.
So, when beginning of June comes around, I start ramping up for Summer months to keep business steady and even on increase.
And, here's what I do:
1) Find something in your industry that's timely and write an article about it. I'm doing just that with this article as an example. The fact that sales slump for more small business owners in Summer than any other 2-month time of year is timely since July is right around corner.
The article doesn't need to be extensive, maybe 600-800 words, and write as if you're just talking to a friend sitting next to you.
2) Create a signature line at end of your article that invites readers to visit your web site. Use mine below as an example to write your own.
3) Send your article to your clients or customers by e-mail or even regular USPS. They will appreciate hearing from you and they will be thankful for timely courtesy.
Plus, any time you can get your name in front of an existing customer, you stand a chance of getting additional business just by simply reminding them you're still around.
4) Get your article posted on other peoples' web sites and in their on-line newsletters. This might sound like "old hat" if you've been doing business on-line for a while, but fact is that people still turn to Internet to find information.