Avoid Marketing Stagnation Using 3 Basic Methods

Written by John Magruder


You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back.

Some years ago, I attended a “bump school” ski lesson in Breckenridge, Colorado. My instructor emphasized keepingrepparttar weight down hill onrepparttar 140893 skis, leaning forward. He said if you fall, better to fall forward, not backward or sideways, but FORWARD. The forward weight, and evenrepparttar 140894 forward fall, indicates advancement. Withrepparttar 140895 earnest determination needed to ski bump runs, stay forward, stay alive in your marketing efforts! Will your business stagnate at this critical time? No! Now commit to sustained focus in your marketing education. Commit to sustained action that becomes second nature. Lock your ON switch in place! Often finding myself in this dynamic, my web business excites me, seeming more like play.

What simple, powerful tools can you use to maintainrepparttar 140896 forward dynamic?

Start a newsletter. When you first hear that statement, you might think, “Well that’s fine for experienced marketing professionals. I would not know where to begin to create a newsletter or get a list of people to send it to.” I understand. But do not let these thoughts deter you. You CAN start or obtain a newsletter! With a little searching and reading, learn how. An ongoing email series that you offer as a “marketing tips” newsletter, for example, attracts interested subscribers. Cliché by now,repparttar 140897 fortune inrepparttar 140898 follow up rings true. Your prospects need inspirational, repetitive exposure. Time and time again I see responses from prospects after several contacts.

Emotions That Sell, Part 2

Written by Lisa Packer


In an earlier article, we looked at three emotions (besides fear and greed) that you can use to connect with your prospects and enrich your marketing campaigns. This time, we're digging a little deeper intorepparttar sales psyche. See if you can "connect" with these feelings:

Nostalgia: Remember how wonderful things were back inrepparttar 140892 "good old days?" Whether those days were really "good" or not, we have a deep-rooted connection to our past. The smallest things -- an aroma, a song -- can bring back memories so powerful, it's as ifrepparttar 140893 moment just happened.

People will spend all kinds of money to stay connected to good memories. Is there some way your product or service can make that connection? Or is there just some way to make that connection, then apply it to your product? Car companies do it by playing classic rock music in their commercials -- even though a new Buick has nothing to do with your teenage years.

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