Avoid Marketing Stagnation Using 3 Basic MethodsWritten by John Magruder
You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back.Some years ago, I attended a “bump school” ski lesson in Breckenridge, Colorado. My instructor emphasized keeping weight down hill on skis, leaning forward. He said if you fall, better to fall forward, not backward or sideways, but FORWARD. The forward weight, and even forward fall, indicates advancement. With earnest determination needed to ski bump runs, stay forward, stay alive in your marketing efforts! Will your business stagnate at this critical time? No! Now commit to sustained focus in your marketing education. Commit to sustained action that becomes second nature. Lock your ON switch in place! Often finding myself in this dynamic, my web business excites me, seeming more like play. What simple, powerful tools can you use to maintain forward dynamic? Start a newsletter. When you first hear that statement, you might think, “Well that’s fine for experienced marketing professionals. I would not know where to begin to create a newsletter or get a list of people to send it to.” I understand. But do not let these thoughts deter you. You CAN start or obtain a newsletter! With a little searching and reading, learn how. An ongoing email series that you offer as a “marketing tips” newsletter, for example, attracts interested subscribers. Cliché by now, fortune in follow up rings true. Your prospects need inspirational, repetitive exposure. Time and time again I see responses from prospects after several contacts.
| | Emotions That Sell, Part 2Written by Lisa Packer
In an earlier article, we looked at three emotions (besides fear and greed) that you can use to connect with your prospects and enrich your marketing campaigns. This time, we're digging a little deeper into sales psyche. See if you can "connect" with these feelings:Nostalgia: Remember how wonderful things were back in "good old days?" Whether those days were really "good" or not, we have a deep-rooted connection to our past. The smallest things -- an aroma, a song -- can bring back memories so powerful, it's as if moment just happened. People will spend all kinds of money to stay connected to good memories. Is there some way your product or service can make that connection? Or is there just some way to make that connection, then apply it to your product? Car companies do it by playing classic rock music in their commercials -- even though a new Buick has nothing to do with your teenage years.
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