How many times have you subscribed to a new ezine, and then when first issue of ezine arrived, you were scratching your head as to how your email address ended up on list? Our lives are often so tedious that little details often slip right from our memory.
The point is this. If it happens to you, you can rest assured that others have same experience as well.
Sometimes when this happens to us, we just unsubscribe from list after that first issue. We cannot remember what compelled us to subscribe in first place, and first issue of ezine does little to rekindle our initial enthusiasm for ezine.
As publishers, autoresponders can serve us well. When used correctly, autoresponders can strike while iron is hot, cementing subscription for new subscriber.
If your ezine has been around for a while, or only for a few issues, seriously consider taking time to compile a "Best Of" issue.
Be certain to list subscription instructions near top of your "Best Of" issue, and also ask people to forward it to their friends.
Your "Best Of" issue should be placed into an autoresponder email address, and then given away at every opportunity. The moment issue is ready, you can notify your subscribers of existence of issue. In ezine information area of each issue, you can also remind subscribers that "Best Of" is available at such-and-such email address. Ironically, some of your subscribers will download your "Best Of" several times.
The most important reason for building "Best Of" issue is not for benefit of your current subscribers, though most of them will appreciate your making it available to them. The best reason to implement "Best Of" autoresponder is for your new subscribers!