Autoresponders Are a Publishers Best Friend

Written by Bill Platt

How many times have you subscribed to a new ezine, and then whenrepparttar first issue ofrepparttar 124423 ezine arrived, you were scratching your head as to how your email address ended up onrepparttar 124424 list? Our lives are often so tedious that little details often slip right from our memory.

The point is this. If it happens to you, you can rest assured that others haverepparttar 124425 same experience as well.

Sometimes when this happens to us, we just unsubscribe fromrepparttar 124426 list after that first issue. We cannot remember what compelled us to subscribe inrepparttar 124427 first place, andrepparttar 124428 first issue ofrepparttar 124429 ezine does little to rekindle our initial enthusiasm forrepparttar 124430 ezine.

As publishers, autoresponders can serve us well. When used correctly, autoresponders can strike whilerepparttar 124431 iron is hot, cementingrepparttar 124432 subscription forrepparttar 124433 new subscriber.

If your ezine has been around for a while, or only for a few issues, seriously consider takingrepparttar 124434 time to compile a "Best Of" issue.

Be certain to list subscription instructions nearrepparttar 124435 top of your "Best Of" issue, and also ask people to forward it to their friends.

Your "Best Of" issue should be placed into an autoresponder email address, and then given away at every opportunity. The momentrepparttar 124436 issue is ready, you can notify your subscribers of repparttar 124437 existence ofrepparttar 124438 issue. Inrepparttar 124439 ezine information area of each issue, you can also remind subscribers thatrepparttar 124440 "Best Of" is available at such-and-such email address. Ironically, some of your subscribers will download your "Best Of" several times.

The most important reason for buildingrepparttar 124441 "Best Of" issue is not forrepparttar 124442 benefit of your current subscribers, though most of them will appreciate your making it available to them. The best reason to implementrepparttar 124443 "Best Of" autoresponder is for your new subscribers!

Ask Mr. D - Ezine Circulation

Written by Bill Daugherty

Dear Mr. D,

Recently I started a new weekly ezine, which I publish every Wednesday. I'm using a list management company that automatically handlerepparttar subscribe and unsubscribe requests.

Here's my question: Initially my circulation was growing nicely, but all of a sudden it has started to shrink. What's going on? How can I turn this thing around.


Shrinking list


Dear Shrinking List,

You will lose some subscribers through normal attrition. Some will just lose interest inrepparttar 124422 subject material of your publication. Some will change email address, but forget to notify you, etc. There's not much you can do about these types of lost subscribers. You just have to market your ezine enough to make up for these dropouts.

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