Autoresponders - Simple Tweaks to Boost Returns

Written by Hamish Hayward

Autoresponders are, without a shadow of a doubt, one ofrepparttar most powerful and important tools available to anyone marketing onrepparttar 149242 internet today. They allow you to automatically send out a sequential series of email messages to prospects who have signed up to receive your information and who you therefore know are interested in what you’re offering.

They make it easy to build a relationship and establish interest and trust with your prospective customer or recruit and they minimiserepparttar 149243 amount time you need to devote to busy work. Byrepparttar 149244 time your prospect has got through your series of messages, if they feelrepparttar 149245 need to make further contact with you prior to making a decision, you are at least assured that they are sufficiently interested to merit your manual input andrepparttar 149246 time taken to communicate.

It depends very much onrepparttar 149247 type of product, service or opportunity that you’re marketing but it is generally accepted that somewhere between 5 and 9 “contacts”, or messages, are required before a customer is comfortable enough to make a decision. Seven is often quoted asrepparttar 149248 ideal number but it does vary and this should not be taken as gospel.

I am constantly surprised byrepparttar 149249 number of marketers, some of them very experienced, who load up their autoresponders with 7 messages, capturerepparttar 149250 email addresses of interested parties, send them their message series and leave it at that. If that’s what you’re doing then there are a couple of very simple tweaks you can make to improve your return onrepparttar 149251 time and money you spend to collect those valuable email addresses.

The first is simplicity itself and requires very little effort on your part – no need to even change your message series. Let’s assume that your message series consists ofrepparttar 149252 standard 7 and that this suitsrepparttar 149253 type of product your promoting perfectly well (it probably does). You send out these messages spaced one day apart overrepparttar 149254 course of a week, messages 1 to 5 are probably largely informative and messages 6 and 7 may well contain a “call to action”, possibly with a sense of urgency being introduced – although you may have introduced a call to action earlier inrepparttar 149255 series depending uponrepparttar 149256 product type.

Your prospects go through this series of messages and a percentage of them will take your advice and sign up for whatever your promoting. The majority of them won’t – that’s just statistics I’m afraid.

However, you can increase your sign up rate by something as simple as introducing an eighth and ninth message. Send message 8 a week after they receiverepparttar 149257 last inrepparttar 149258 main series of messages and send message 9 about 3 weeks after message 8. Just give them a gentle reminder about your offer and see if they’re still interested. Keeprepparttar 149259 wording generic and don’t repeat a hard sell – your original message series should have done allrepparttar 149260 selling – this is just a reminder.

How mothers can set up a Home Based Internet Business in 2 easy steps

Written by Miha Thornton

Despite up to 95% of online businesses failing and mothers not having a lot of "spare time", setting up and running a Home Based Internet Business doesn't have to be complex nor expensive nor time consuming.

And if you've done it right, even failing doesn't need to cost much in both time and money. Learn from it, get over it and move on.

You only really fail when you give up!

So arerepparttar benefits of Internet Marketing.

The ability to at least set yourself up to be able to sell to a global audience for next to nothing in next to no time from your own home gives modern mothers tremendous business leverage both in time and money.

However cyberspace is vast and if you try to get your head aroundrepparttar 149241 whole Internet galaxy you'll need several years.

I'm assuming you don't have this timeframe so I've listedrepparttar 149242 2 key steps mothers should consider, to make a B line for extra online profits inrepparttar 149243 comfort of your own home.

Like every marketer online, you'll need something to sell. Don't worry if right now you've got absolutely no idea what to sell. It may take several months to hone in on a product.

Now good marketing practices dictate that you first find a target market then present them with products you believe they'd want.

If you can follow this principle, that's wonderful but if not, i.e. you might already have a product and not sure who to market it to, then don't worry.

An example of this might be that you currently make smocking items or craft items etc on a regular basis. Perhaps you'd rather try and sell your (and other's) items instead of letting them build up inrepparttar 149244 cupboard.

Once you have a product and hopefully a target market you need to:

1. Set up your sales system on payapl, ebay, and/or Yahoo and get your own website.

Once you've found a product and have a good photo and description, advertise it on ebay and/or Yahoo auctions to test demand. This will cost you next to nothing so long as you have a credit card to open a paypal, ebay and/or Yahoo auction account.

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