It is paradoxical that globalisation is creating a global village but at same time making us more aware of our local communities.

Let's not get jingoistic about it, but many Australian consumers are happier reading something that speaks in their language.

Savvy marketers know this. For example series of advertisements for Holden cars featuring comedian Dave Hughes would have less appeal and credibility if they had say Jerry Seinfeld. The same is true for web, if you are trying to reach stay-at-home mums in Australia you will lose credibility if you refer to them as "moms".

So why do Australian sites need Australian content?

IS Permission Email Marketing In Trouble?

With rising concern of Spam Filters/Blockers, Blacklisting, Bounce Backs and CAN-SPAM Act laws, email is sadly becoming a VERY unrealible vehicle to deliver your marketing messages to your customers, Therefore, resulting in "Time Wasted" and "Loss Of Profits".

IS there a solution to this never ending concern for Permission Email Marketers?

You bet there is.

There called... "RSS Autoresponders".

You read right, RSS autoresponders.

They've now taken newest technology (RSS - Rich Site Summary or Real Simple Syndication) that hit net and turned it into a permission email marketers dream come true.

And... cool thing about RSS autoresponders is they work much like a traditional email autoresponders, just with a few different features and benefits.

Time is something I value dearly, as I'm sure you do as well, especially when you work so hard on a email to your subscribers, I would think you would want to make sure it reaches them.

So... for rest of this article I'm going to give you the...

Top 10 Reasons WHY "RSS Autoresponders" Are Becoming A Permission Email Marketers BEST Friend

... and WHY you should Seriously consider switch if your a Permission Email Marketer.

The Internet is changing, so we must change with it.

So, with that said, lets get down to business by going to first and my MOST favorite reason.

Reason #1. 100% delivery rate of your messages.

This is probably single most BIGGEST benefit you'll receive by using an RSS autoresponder is getting 100% of your marketing messages infront of your prospects and/or existing customers.

Reason #2. Blacklisting is thing of past.

Never worry about being Blacklisted again because of someone else using your shared server and sending SPAM emails through it and getting you Blacklisted as end result.

Reason #3. Forget CAN-SPAM and Email Laws.

You can now forget about all email laws and CAN-SPAM because now they no longer apply to you because you are no longer an email publisher, your a RSS publisher.

There's a BIG difference.

Reason #4. Subscribers can Opt-In via web forms or links.

This is a critical feature to have with RSS autoresponders because it will allow an easy switch by simply replacing your email web forms with RSS web forms on your website/s.

Plus, this will make sure there won't be any confusion for your potential subscribers with some new Opt-In method.