Australian Content for Australian Business

Written by Darby Higgs

The Internet is growing in leaps and bounds. More and more Australian businesses are discovering that they need to speak to their customers with Australian voice. But there is an dearth of Australian content available.

It is paradoxical that globalisation is creating a global village but atrepparttar same time making us more aware of our local communities.

Let's not get jingoistic about it, but many Australian consumers are happier reading something that speaks in their language.

Savvy marketers know this. For examplerepparttar 139959 series of advertisements for Holden cars featuring comedian Dave Hughes would have less appeal and credibility if they had say Jerry Seinfeld. The same is true forrepparttar 139960 web, if you are trying to reach stay-at-home mums in Australia you will lose credibility if you refer to them as "moms".

So why do Australian sites need Australian content?

The Web is still very new to many users; they feel more comfortable whenrepparttar 139961 material they are reading has a ring of familiarity. Many Australians are distrustful of American enthusiasm which they see as insincere hype. The difference may be subtle but can makerepparttar 139962 difference betweenrepparttar 139963 reader continuing to read on a site and hittingrepparttar 139964 back button.

Top 10 Reasons WHY RSS Autoresponders Are Becoming A Permission Email Marketers BEST Friend

Written by Cory Threlfall

Copyright 2005 The IWE, LLC. All Rights Reserved.

IS Permission Email Marketing In Trouble?

Withrepparttar rising concern of Spam Filters/Blockers, Blacklisting, Bounce Backs and CAN-SPAM Act laws, email is sadly becoming a VERY unrealible vehicle to deliver your marketing messages to your customers, Therefore, resulting in "Time Wasted" and "Loss Of Profits".

IS there a solution to this never ending concern for Permission Email Marketers?

You bet there is.

There called... "RSS Autoresponders".

You read right, RSS autoresponders.

They've now takenrepparttar 139825 newest technology (RSS - Rich Site Summary or Real Simple Syndication) that hitrepparttar 139826 net and turned it into a permission email marketers dream come true.

And...repparttar 139827 cool thing about RSS autoresponders is they work much like a traditional email autoresponders, just with a few different features and benefits.

Time is something I value dearly, as I'm sure you do as well, especially when you work so hard on a email to your subscribers, I would think you would want to make sure it reaches them.

So... forrepparttar 139828 rest of this article I'm going to give you the...

Top 10 Reasons WHY "RSS Autoresponders" Are Becoming A Permission Email Marketers BEST Friend

... and WHY you should Seriously considerrepparttar 139829 switch if your a Permission Email Marketer.

The Internet is changing, so we must change with it.

So, with that said, lets get down to business by going torepparttar 139830 first and my MOST favorite reason.

Reason #1. 100% delivery rate of your messages.

This is probablyrepparttar 139831 single most BIGGEST benefit you'll receive by using an RSS autoresponder is getting 100% of your marketing messages infront of your prospects and/or existing customers.

Reason #2. Blacklisting isrepparttar 139832 thing ofrepparttar 139833 past.

Never worry about being Blacklisted again because of someone else using your shared server and sending SPAM emails through it and getting you Blacklisted asrepparttar 139834 end result.

Reason #3. Forget CAN-SPAM and Email Laws.

You can now forget about allrepparttar 139835 email laws and CAN-SPAM because now they no longer apply to you because you are no longer an email publisher, your a RSS publisher.

There's a BIG difference.

Reason #4. Subscribers can Opt-In via web forms or links.

This is a critical feature to have with RSS autoresponders because it will allow an easy switch by simply replacing your email web forms with RSS web forms on your website/s.

Plus, this will make sure there won't be any confusion for your potential subscribers with some new Opt-In method.

Reason #5. Personalize your out-going messages.

Cont'd on page 2 ==> © 2005
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