Attracting Targeted Visitors

Written by Amrit Hallan


"If you don't know where you are going, then it doesn't matter which road you take, does it?"

-- Cheshire Cat in Alice inrepparttar Wonderland. =================================================================

A few days back a client was sitting with me when I connected torepparttar 121979 Internet and launched my browser. He was precariously surprised to see thatrepparttar 121980 default page ofrepparttar 121981 browser was not my web site, but a general purpose portal.

When I asked him why I should have my own web site as my default page, he said, "In this way, at least you'll be generating hits for your site if nobody else does so."

And then, after a philosophical cogitation, he raised an ominous doubt rapt with alarm, "If you are not making an effort to generate hits for your own site, how will you do it for mine?"

Luckily I was able to explain to him that a tsunami of hits onrepparttar 121982 web site does not in anyway bespeaks of a flourishing online business. Me visiting my own site 6-7 times a day does not make sense because I'm not doing business with myself. What matters is, those people should visit my web site who can make use of my services - people who can be my prospective clients, and subsequently, clients.

Generating hits is one ofrepparttar 121983 major concerns ofrepparttar 121984 newbie web site owners. They want to seerepparttar 121985 numbers increasing exponentially - 200 hits per day, 500 hits per day, ... 10,00,000 hits per day. And then they get depression attacks when these hits do not generate a single sale.

Thousands of random hits, or in a refined manner, visits, are important for those web sites who want to earn advertisement revenue. Ok, even for those, just hits don't work out. They have to be "Targeted Hits". Accidental arrivals have zero value, or if you are very optimistic, a little more than zero value.

50 targeted hits are more precious than 5,000 untargeted hits, because there is greater probability of them turning into business. Targeted visitors visit your site because they are actually looking for a site like yours, and once they are on your site, it's up torepparttar 121986 presentation of your site whether they do business with you or not. Even ifrepparttar 121987 targeted visitor doesn't do business onrepparttar 121988 first visit, there is a big chance that she/he would bookmark your page, and subscribe to your product information publication or newsletter.

Untargeted visitors, onrepparttar 121989 other hand, needlessly consumerepparttar 121990 precious bandwidth. They stumble upon your site through some ill-conceived banner or wrongly defined keyword, or due to their own state of confusion. They are not looking for your sort of service or product. They are just giving you false notions and hope by swelling up your counter.

The primordial step towards attracting a target audience is, definingrepparttar 121991 goal of your web site. Isrepparttar 121992 web site a general information source for your existing clients/customers/employees/suppliers/relatives/friends/enemies.. . , or you plan to attract new people?. Once this is realized, put yourself inrepparttar 121993 place of your prospective user. How would you find your sort of service onrepparttar 121994 Net? How would you like to use a web site similar to yours? Talk to your friends, accumulate and analyze their feedback. Let your existing clients use a prototype of your web site, and encourage them to give some constructive feedback, in lieu of some incentive if necessary.

To make sure that you attract only those visitors who would like to carry out transactions with you, you have to take into considerationrepparttar 121995 following points prior torepparttar 121996 design and construction of your web site:

The Hierarchy Of Marketing

Written by Ana Ventura


Think back to your days as a college freshman,... so many classes, so many options. If you ever took a psychology class, you might remember a guy byrepparttar name of Abraham Maslow.

Maslow was a psychologist that came up with a theory dealing withrepparttar 121978 hierarchy of human needs. No, marketing is not essential to human survival, and chances are your product or service is not either. However, whatever you are offering, it will fall into one ofrepparttar 121979 categories Maslow has listed in his hierarchy of needs. And if you know which need you should appeal to, it will be that much easier to market to your prospects.

The first level on Maslow's hierarchy deals with physiological needs. These arerepparttar 121980 most basic necessities that humans require to survive. Food, water, shelter, and oxygen all fall into this category, along with sleep, activity and other inevitable human functions.

If your product or service has to do with a basic need, your main problem is gettingrepparttar 121981 customer to buy from you instead of your competitors. Everybody needs food, so why would potential customers be more inclined to buy lunch at your restaurant instead ofrepparttar 121982 taco shack acrossrepparttar 121983 street? Perhaps you have lower prices, better quality, faster service, or a more comfortable environment than they do. It is important to stress that what YOU offer holds certain advantages overrepparttar 121984 customers' other choices.

The next stage of human need deals with safety and security. Turnrepparttar 121985 TV on for five minutes, and see how many ads about insurance, retirement plans, or home alarm systems play duringrepparttar 121986 commercial break. How wouldrepparttar 121987 use of your product initiate feelings of safety and stability in your customers' lives? Stress these factors as your main selling points.

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