Networking. Perhaps most commonly used approach by small business owners. However, it is often poorly executed. Many people attend a networking function and take wrong approach by trying to meet as many people as they can. They bounce from person to person, handing out business cards like it is an Olympic event and they are vying for gold medal. They fail to realize that most effective way to network is to cultivate relationships and give referrals to other members first.

Referrals. This marketing strategy places a close second in preferred methods of generating new business leads. The key here is to develop a systematic approach to ensure that you take proactive approach instead than a passive one. Rather than assuming that satisfied client will refer someone to you, ask for that referral. Tell people who your ideal client is and ask for their help in finding these types of clients. The real estate agent who represented seller when we bought our house, sends us a card every year and reminds us that she loves referrals. It is not pushy, does not sound like she’s begging, and I’m confident it helps generate new leads.

Writing. This often under-utilized strategy is an excellent way to become recognized as an industry expert. Every industry has trade magazines and most are hungry for good content. The Internet is also filled with websites and e-zines looking for material to send to their subscribers and customers. I now write at least one article every month and send it to more than two hundred publications. This strategy alone has helped drive more traffic to my website more than anything else. It is sometimes challenging to come up with ideas and to write an 800 word article but investment of time and effort is definitely worth it.

1. Mirror, Mirror on Wall...

Place a mirror on your desk or workstation, large enough that you can see yourself as you work. No, this mirror is not intended for you to worship your exquisite beauty, it a tool to improving your communication skills.

2. Self Talk

While writing your text, speak out-loud to image in mirror, as if your reflection were another person setting across from you. Don't be afraid to "role-play" whole conversation, speaking out-loud for BOTH you and your reflection. When you have a visual aid, your conversation will be more lively and upbeat. This role playing can open your mind to new ideas that possibly you may not have thought of before.

It's probably a good idea to do this in a quite place, where you will not be disturbed. If someone should see you talking to yourself, you will definitely get strange looks or someone might make arrangements for you to be fitted for a nice straight-jacket.

3. SMILE