Attracting Good Affiliates By Jerry Lunsford
Good affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is one major problem that prevents someone from attracting good affiliates. But first lets look at what make up of a good affiliate may be. A good affiliate is:
Hard Working Persistent Motivated to work their business Does not need constant reassurance Makes and implements goals Overcomes obstacles Recognizes and takes good advice And Never, Never, Never quits!
The question some may ask is, "Where are these people at?" I'll tell you. Most of these people are already successful with their own affiliate program. And they are successful for very reasons listed above. Also, they did not fall prey to very problem that many searching for good affiliates are causing themselves. And that is advertising hype. They overlooked that and went into marketing program with a desire to succeed, understanding that it is going to require work and time to be successful. Unfortunately though many are for first time looking for a home business and don't know what internet marketing is all about. They are vulnerable to all hype infested ads out there.
Now. If a person signs up for an affiliate program with none of traits listed above for a good affiliate can they indeed be a good affiliate? Yes! But it will be an uphill battle helping them to develop some of above traits. Even though it would be hard it is still worth it to work with them in hopes they will become perfect affiliate. Who knows.They may become your best affiliate yet! But I want to focus on getting good affiliates from start. Why?
My logic is this. I would rather have one good affiliate that is a real go-getter then ten thousand that do nothing or very little at all. That way you have more time to focus on your own business then spending alot of time babysitting someone who will probably eventually give up. The best route to go is to get affiliates who are already conditioned. Well just how do we do that? There is only one way to do that and that is how your opportunity is presented to prospects.
Most all advertising someone does is loaded with hype. Whether it is their search engine description, classified ads, or email. This is what prevents marketers from getting good affiliates. If possible you must remove all hype from your advertising and sales letter. Now I know that some of us work an affiliate program owned by someone else. And you may be required to use advertising and sales letter that they give you. But if possible use ones that have least amount of hype. What do I mean by hype!
Hype is where you describe something to greatest, allowable, extreme possibility. Such as but not limited to following:
Make a MILLION DOLLARS every time you breathe by just posting a website!!!!! Earn $15,000 a day by reading emails!!! Buy my ebook, "125,000 Ways To Get Rich Marketing Salt!"
Now I know these are exaggerations but point is that while on paper you may be able to prove your claims, most do see these types of ads as exaggerations of truth. Besides that these ads will not get you those good affiliates your are seeking. What these type of ads will get you are: