Some would be entrepreneurs are so intimidated by idea of finding clients that they never put their dreams into action. Others start promising businesses, yet give up disillusioned by frustrating lack of clients. Some die-hards persist, but at great emotional and financial cost as uncertainty about attracting and maintaining clients takes its toll.

But it doesn't have to be this way. There is a way to reverse sales process. Imagine, if you will, a situation where instead of having to go out and chase new business, qualified buyers are seeking out YOUR expertise. Imagine putting your marketing efforts on 'automatic pilot' so right work turns up as and when you need it. Imagine being able to pick and choose which projects you want to work on. Can you imagine having confidence to turn down work that doesn't meet YOUR criteria?

Here's a metaphor that nicely sums up this approach. Imagine two boys in a garden. Both of them want to catch birds. One of them is frantically chasing after birds; other just stands still holding out birdseed in his hand and waits. Instinctively, most of us recognise that second boy will be more successful. Yet most sales techniques used by businesses today involve some form of 'chasing' with net result that prospective clients are scared away. In this article you will discover how birdseed approach can help you attract rather than chase clients, and even get them eating out of your hands!

'But that doesn't apply in business world', I can hear you say. 'If it were that easy, why don't I already have all clients I want?' Well there are a few possible answers. Some of us have entered commercial garden, but forgotten birdseed! Others haven't even taken birdseed out of packet. Some of us have birdseed in our hand, but clenched so tightly birds can't get to it. If you are to adopt latter approach, it's important to spend some time selecting right birdseed. So what's your birdseed? To answer this question you need to know who you are aiming to attract, so that you are offering birdseed which is most tasty and appealing to your target clients.

1. Take a moment to think about your prospective clients. What are their concerns and fears? What problems are they struggling with right now? What are their hopes and desires? Be willing to think laterally as you think about what is most important to them.

Completely by accident and through no effort of my own, besides effort to get my site spidered by Yahoo's Slurp Search Engine Spider and Google's Googlebot Search Engine spider, I've seen an accidental increase in visitors to my web site.

Suddenly, I was ranking first page for Google, Yahoo and AOL for phrases like "picture of William Hung", and "william hung she bangs".

The Good news is, this means that when Yahoo Slurp spider came to site and indexed my front page last Saturday, (and no, I didn't submit my site OR pay for inclusion), my results were in search engine by Sunday apparently, which is when I started getting clicks from Yahoo for this unusual term.

The Bad News is, William Hung, except for being an example of power of Free Marketing, has NOTHING to do with my site!

So how does one fix this situation? How do you turn an accidental good ranking into several good rankings for other terms? Or say you've got great rankings for a relevant, but fairly insignificant term? The solution is same.

Just give spider more of what it wants.

Google, Yahoo - and apparently their search partners - love that page. So, first thing I did was improve page in question. At time there was no picture of William Hung on page that was ranking so well. It's important that you satisfy web site visitors who accidentally happen up on your site.

It only happens once in a while, but sometimes person who come by is also interested in your regular content.