Know Your Visitors

The first step is to compile demographic information on your site's visitors. This is extremely important information for any potential advertiser, and is important for you in targeting potential advertisers.

There are two simple ways of collecting demographic data on your visitors. You can run a daily or weekly poll, or you can collect this information through subscription process if you have a newsletter or ezine. For example, Listbot allows you to ask demographic information of those subscribing to your ezine/newsletter. Otherwise, simply polling your visitors works too.

Don't try and collect too much information, as most people are unwilling to spend time to fill out a long form or survey, and may be quite hesitant to give too much information. Just concentrate on basics:

Country Gender Age Home Ownership Education Marital Status Children in Household Income

This information will be enough to give potential advertisers a good sense of who visits your site.

Know Your Traffic

Potential advertisers are also going to want to know how many unique visitors your site generates (and subscription base of your ezine/newsletter, if you have one.)

Many hosting companies make available your site's statistics - either as part of your monthly fee or for an additional fee. If they don't provide this service, you can find outside sources such as superstats.com, who offer various packages, depending on what stats you wish to track and how much you're willing to pay.

At very least, you will need to know your monthly unique visitor count for each page of your web site. Most services provide stats on a daily, weekly, monthly and yearly basis, and collect much more information than just unique visitors.

Determining Your Price

Now it's time to determine what you'll charge for advertising on your web site (and ezine/newsletter.) I suggest offering three advertising options:

Prime Ad

Standard Ad

Basic Ad

These can pertain to both banners and text link advertisements. Prime ads are large (full color or bold text), and appear at or near top of each page. Standard ads are scaled down versions of prime ads and are generally smaller in size and may or may not have color or bold features, etc. These usually appear somewhere in middle of your page or in a side column. Basic ads are simple text links or very small banners and are normally placed at or near bottom of a page.

In setting your price, you can use a general rule of thumb: $ times number of unique visitors for length or term of ad (ad run). Prime ads: .007 cents, Standard: .006 cents, basic .005 cents.

Example:

Today I would like to introduce some of latest online advertising trends that include coolest and smartest technologies to track your response rates and maximize your advertising dollars.

1. Adsenger -- The Most Powerful 2-Way Media Channel ***** Tired of sending out emails with no results? Check out Adsenger's this powerful 2-way media channel that connects over 290,000 members in more than 199 countries.

Adsenger (http://www.adsenger.com/marketing.asp) is world's only online marketing communication company that promises 100% audience attention. How? Adsenger has a patented 2-way direct media channel that allows company to send out INSTADs (Instant Text-based Ads) and Flash Ads with a research component. Advertisers can include a feedback question with their Flash animated ads to learn about their online audience's purchasing preference.

With a double-looped incentive model, Adsenger guarantees 100% ad views (or GAVs = Guaranteed Ad Views) and highly targeted lists based on demographics, shopping behaviors, and personal interests.