Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to
media, remember that less is more. The journalist who encounters a press release from your company every week learn to ignore anything with your name on it.1. Capitalize on an Anniversary Is your business having a significant anniversary? Tenth year in business? Ten thousandth customer served? Five thousand books sold? Arrange some sort of celebration, draft a press release and contact your local media. You can never tell. You must might coverage from local newspaper, radio or television station.
2. Donate Something Does your networking group have draws for door prizes? Offer to donate prize, then give something that's heavily branded with your businesses name and contact information. Similarly, find out if local charities are engaged in fund raising opportunities. Offer one of your products or services as a prize or to be auctioned.
3. Host a Special Event Have a Singles Night, a Kid's Night, or a Senior Citizen's Night. Send a press release to your local media. A supermarket did a smashing business following a well publicized Singles Night complete with dancing in aisles, games and contests.
4. Sponsor Something Provide sponsorship at a trade show, a convention, a sporting event, or an arts festival. Sponsor a local kid to attend an event in another city. Sponsor a kid's sports team. Offer a scholarship to help a young person attend university. Remember to send press release.
5. Decorate Creatively Put up a stunning decoration or window display for Holidays, or for spring, or fall, or in recognition of some particular event in your city. Then invite media to take a look. The key is to have something unique or original that'll warrant pictures and video taping.
6. Write Articles If you're in business, you're an expert on some topic. Write articles on your area of expertise. Submit them to local or national media, magazines, web sites, trade journals or other pertinent publications. Your article should not be a promotion of your business, but should inform readers about a topic of interest. Accountants might write articles on tax tips, for example, or florists could write about plant care.
