Atrocious Advertising Detected: Mission Critical!

Written by Michael S.L Bombard

You know folks, it seems like every corner I turn on repparttar web, I see more and more "yucky" advertising. It's daunting to seerepparttar 101060 fully avoidable mistakes we're making. Andrepparttar 101061 worst part is, if we would just slow down for a minute and examine what we're doing, we wouldn't make these simple, yet costly errors.

I constantly see people, experienced and new, making mistakes like these:

What's that you're promoting?: First off, you should begin with you're program or business. You're not promoting some flim-flam chain letter are you? Or how about some free replicating web page that will probably close down right when you finally start to make a few dollars?

No, that's not you. You did your research and built your business around credibility, professionalism and good old supply and demand, right?

Here's a general rule of thumb that I like to follow: Would you feel comfortable and "proud" recommending your program or business to your mother? Hmmm.

Spelling mistakes: Please takerepparttar 101062 extra 30 seconds and checkrepparttar 101063 spelling in your ads "before" blasting them everywhere. There's no bigger turn off for me than when I see ad copy with a plethora of simple spelling mistakes. I thought you were a professional businessman? But then again...

If you can't spell that great, so what. Use your spell check, or have somebody else look over your ads. Heck, send 'em to me. I'll make sure your spelling is correct. Trust me, this kills your credibility.

Triple check that URL!: It really boggles my mind to seerepparttar 101064 shear volumes of people not usingrepparttar 101065 correct web site link or email address in your ads. 'Do not' type your addresses in your ads, copy and paste! Copy and pasterepparttar 101066 correct links, and there's virtually no way to mess it up.

Maybe that's why that $50 solo ad never pulled in any leads?

Furthermore, userepparttar 101067 'mailto:' and 'http://' prompts in your address. This will make your links "clickable" for everyone. Most email programs won't hyperlink your address if you just use, . But addrepparttar 101068 'http://' prompt and you'll get a nice clickable link like this one: .

Now, simply userepparttar 101069 'mailto:' prompt for your email address: . Isn't that pretty?

Making Your Ads Work!

Written by Kristy A. Taylor

Advertising needn't be expensive, and for those inrepparttar know; advertising can also be free. But occasionally your 'free' ads can get lost inrepparttar 101059 e-zine jungle. And, unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word their ads appropriately. How many times have you seenrepparttar 101060 exact same ad forrepparttar 101061 exact same product? Probably too many times. Why would you want to risk having your ad placed directly underneath somebody else's ad that is exactlyrepparttar 101062 same as yours?

The best way to use, not misuse, your ad is to use a two-step system. Don't userepparttar 101063 advertising material thatrepparttar 101064 affiliate program has supplied. Why? Because it will berepparttar 101065 same material that every other affiliate will be using. Try to write your own ads. Don't worry about inventing that eye catching headline and having those action generating words, leave all that hype torepparttar 101066 so-called experts.

One ofrepparttar 101067 most effectively worded ads is an ad that is clear and straightforward. There's no need to hide your product underneath an ALL CAPS heading, a lot of BS promises and finally a URL that is as long as my grandma's knitting yarn. Ultimately you want to aim for a short two-liner. Why? Because it will be quicker to read and it will stand out from all ofrepparttar 101068 5 to 8 liners. Most ofrepparttar 101069 longer ads disguiserepparttar 101070 actual product with a lot of fancy words, only to haverepparttar 101071 prospect 'click away' within 5 seconds of reachingrepparttar 101072 site, because: 'they've seen it before'. That's an instant loss. You don't even get a chance to capturerepparttar 101073 prospects details.

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