You know folks, it seems like every corner I turn on web, I see more and more "yucky" advertising. It's daunting to see fully avoidable mistakes we're making. And worst part is, if we would just slow down for a minute and examine what we're doing, we wouldn't make these simple, yet costly errors.
I constantly see people, experienced and new, making mistakes like these:
What's that you're promoting?: First off, you should begin with you're program or business. You're not promoting some flim-flam chain letter are you? Or how about some free replicating web page that will probably close down right when you finally start to make a few dollars?
No, that's not you. You did your research and built your business around credibility, professionalism and good old supply and demand, right?
Here's a general rule of thumb that I like to follow: Would you feel comfortable and "proud" recommending your program or business to your mother? Hmmm.
Spelling mistakes: Please take extra 30 seconds and check spelling in your ads "before" blasting them everywhere. There's no bigger turn off for me than when I see ad copy with a plethora of simple spelling mistakes. I thought you were a professional businessman? But then again...
If you can't spell that great, so what. Use your spell check, or have somebody else look over your ads. Heck, send 'em to me. I'll make sure your spelling is correct. Trust me, this kills your credibility.
Triple check that URL!: It really boggles my mind to see shear volumes of people not using correct web site link or email address in your ads. 'Do not' type your addresses in your ads, copy and paste! Copy and paste correct links, and there's virtually no way to mess it up.
Maybe that's why that $50 solo ad never pulled in any leads?
Furthermore, use 'mailto:' and 'http://' prompts in your address. This will make your links "clickable" for everyone. Most email programs won't hyperlink your address if you just use, MarketingBlaze.com . But add 'http://' prompt and you'll get a nice clickable link like this one: http://MarketingBlaze.com .
Now, simply use 'mailto:' prompt for your email address: mailto:firstname.lastname@example.org . Isn't that pretty?