Customer service today is getting worse. Win customers over and you build your business for life. Proven by
leader in
industry -- Nordstrom's. Nordstrom's customer service keeps improving and they continue to drive others out of business because of it. Here are six ways you can thrill customers and snatch a larger market share from your competitors....Offer to do an extraordinary favor
Here's an example of what I mean: A customer of a moving firm wanted to ship a kitchen table and chairs set to his son in a city 300 miles away. But
moving firm had a hefty weight requirement and a high minimum fee. The firm's manager said he made regular trips to that city. So he offered--at no cost--to load
set in his station wagon and deliver it on his next trip.
...Under promise, over deliver
A well-known air freight company promises to deliver a package by 10 am
next morning--but often delivers by 9 or 9:30 am. A local printing company always finishes
job before
due date. These are companies customers can count on.
...Give them a benefit they don't know exists
If your business offers coupons for certain items, discount those items for those purchases even if customers don't have
coupons.
...Put concern above profit