Ask Mr. D - Pop-Up AdsWritten by Bill Daugherty
Dear Mr. D,It seems like everyone on net is talking about pop-up ads. A lot of people hate them, but a lot of other people seem to do real well with them. My question is, do they really work as great as some people say? And one more thing, what do you think about pop-ups? Signed, Curious ----------------------------------------------------- Dear Curious, Love them or hate them, fact of matter is - pop-up ads and pop-under or pop-back ads are enjoying an amazing success. The reason for their success is same reason they are so hated by some - they cannot be ignored like most other types of ads.
| | Ask Mr. D - AdvertisingWritten by Bill Daugherty
Dear Mr. D,I have found that biggest challenge in marketing my ebusiness is to write effective ads. In a lot of articles I have read on ad writing, I have come across term "sell sizzle." Can you tell me what they mean? And tell me if this is really important to writing good effective ads or if it's not all that important. Signed, John in Tulsa ______________________ Dear John in Tulsa, Selling "sizzle" is very important in field of advertising. It's not only way to sell effectively, but I have found it to be one of best advertising techniques. Selling sizzle means to sell benefits your buyers will derive from owning and using your service or product. Will your product or service make buyer healthier, wealthier, feel better, look better, smarter, etc.
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