Ask Mr. D - Offline AdvertisingWritten by Bill Daugherty
Dear Mr. D,
I operate an online gift shop. With holidays coming, I would to do some offline advertising. But, I have checked ad rates for my local newspapers, radio stations and TV station and all their prices are astronomical.
My question is do you know of any effective offline advertising resources that don't cost an arm and a leg?
Sharon in Houston
Dear Sharon in Houston,
Offline advertising can a very effective way to promote any web business, but as you discovered, it is very expense.
However I know a couple of very savvy online business people that use a low tech form of offline advertising that works very well and doesn't cost much.
Sell Yourself FirstWritten by Bob Osgoodby
How many E-mails do you get promising great riches and you have absolutely no clue who sent it? Many of return E-mail addresses are forged, and you have no possible way to respond to their offer. Sure they may give you a toll free number to call, where you will probably get a highly hyped recording, or you may get a Post Office Box to submit your application and payment. What is missing from this picture?
The majority of people are pretty cautious. If someone jumped out of a dark alley and offered to sell you a "Rolex" for twenty bucks, you would probably just continue walking. What makes people think Internet is a like a magic carpet, where all you have to do is make some type of outlandish offer, and people will flock to you with their wallet wide open?
It doesn't work that way folks!
If you expect people to deal with you, they must be able to identify with you or your company. If your company is not well known, they must be able to identify with you.
Remember old saying - "Sell yourself first". When people are comfortable with you, rest is easy. But how do I do this "you might ask".